Event Marketing Specialist

Curana Health; Northern (KY); Hybrid; USD 50,000 - 60,000; Full time

Job summary

Curana Health is seeking an Event Marketing Specialist to own regional and national event coordination supporting business development and community engagement goals.

This early-career role thrives in a fast-paced, mission-driven environment and emphasizes operational excellence, organization, and follow-through with measurable ROI from events.

Qualifications

• 1–2 years of experience in event planning, field marketing, or community engagement; healthcare or senior living a plus.
• Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred.
• Strong organizational skills and attention to detail.
• Self-starter in a fast-moving environment; takes initiative.
• Proactive communicator with excellent interpersonal skills.
• Proficient in Microsoft Office; experience with event software or CRM tools a bonus.
• Able to work flexible hours during event periods.
• Willingness to travel up to 50%.

Responsibilities

• Coordinate logistics and on-the-ground delivery of B2B and D2C events.
• Manage relationships with vendors and associations; coordinate bookings and sponsorships.
• Prepare and distribute branded materials and digital assets for events to ensure brand consistency.
• Execute event lead capture processes and support post-event ROI reporting.
• Collaborate with internal stakeholders to ensure alignment and smooth execution.
• Maintain event calendars and track budget spend; flag risks as needed.
• Provide on-site support including setup, breakdown, and issue resolution.

Skills

Event planning

Field marketing

Communication

Organizational skills

Proactive mindset

Education

Bachelor's degree in Marketing/Communications/Hospitality

Tools

Microsoft Office

CRM / event software

Job description

At Curana Health, we're on a mission to radically improve the health, happiness, and dignity of older adults—and we're looking for passionate people to help us do it.

As a national leader in value-based care, we offer senior living communities and skilled nursing facilities a wide range of solutions (including on-site primary care services, Accountable Care Organizations, and Medicare Advantage Special Needs Plans) proven to enhance health outcomes, streamline operations, and create new financial opportunities.

Founded in 2021, we've grown quickly—now serving 200,000+ seniors in 1,500+ communities across 32 states. Our team includes more than 1,000 clinicians alongside care coordinators, analysts, operators, and professionals from all backgrounds, all working together to deliver high-quality, proactive solutions for senior living operators and those they care for.

Ranked #147 on the Inc. 5000 list of America's fastest-growing private companies, we're just getting started. If you're looking to make a meaningful impact on the senior healthcare landscape, you're in the right place—and we look forward to working with you.

For more information about our company, visit CuranaHealth.com.

Summary

CuranaHealth isseekinga proactive, highly detail-oriented Event Marketing Specialist to own the coordination and execution of regional and national events that support our business development and community engagement goals. This role is ideal for someone early in their event marketing career who thrives in a fast-paced, mission-driven environment and takes pride in operational excellence, organization, and follow-through.

The Event Marketing Specialist willbe responsible forend-to-end execution across a portfolio of industry conferences, sponsorships, owned events, and in-community activations.Working closely with the Event Marketing Manager and Director of Growth Marketingwithoutsizedexposure to senior leadership across the organization,this individual will ensure events are executed with consistency, reflect theCuranaHealth brand, and drive measurable outcomes through strong lead capture, follow-up, and post-event reporting. Success in this role will be defined byreliableexecution,visibility into event ROI, and disciplined processes that allow our event strategy to scale as a high-impact growth channel.

Essential Duties & Responsibilities

• Event Execution:Coordinate and execute thelogisticsand on-the-ground delivery of B2B and D2C events in partnership with marketing, business development, and community leaders, ensuring consistent, high-quality execution across event types.

• Vendor & Association Coordination:Manage relationships with event vendors and regional industry associations, including booking,logisticscoordination, and fulfillment of sponsorship or partnership deliverables.

• Event Promotion & Materials:Prepare, organize, and distribute branded materials, signage, and digital assets to support events, ensuring readiness, accuracy, and brand consistency.

• Lead Capture & ROI Tracking:Execute event lead capture processes and supporttimelypost-event reporting to measure performance, effectiveness, and return on investment.

• Cross-Functional Collaboration:Communicate event details, timelines, and requirements clearly with internal stakeholders to ensure alignment, preparedness, and smooth execution.

• Event Calendar & Budget Support:Maintainaccurateevent calendars for assigned regions and track budget spend against approved parameters, flagging risks or gaps as needed.

• On-Site Support:Provide hands-on, on-site event support, including setup, breakdown, vendor coordination, and real-time issue resolution.

Qualifications

• 1–2 years of relevant experience in event planning, field marketing, or community engagement—healthcare or senior living industry a plus.

• Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred.

• Strong organizational skills and attention to detail.

• Self-starter who is comfortable workingin a fast-moving environment, whotakesinitiative and proactively seeksout the information they need

• Proactive communicator with excellent interpersonal skills.

• Proficient in Microsoft Office (Excel, PowerPoint, Word); experience with event software or CRM tools is a bonus.

• Able to work flexible hours during event periods.

• Willingness to travel up to 50%.

Compensation & Benefits

The anticipated base salary range for this position is$50,000 to $60,000 annually. Actual compensation will be determined based on a variety of factors, including, but not limited to, relevant experience, skills, qualifications, education, certifications, internal equity, and geographic location. Curana Health is committed to providing competitive compensation and a comprehensive benefits package that supports the health, well-being, and professional growth of our employees.