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Event Marketing Specialist

PAR

City of Syracuse (NY)

Remote

USD 60,000 - 70,000

Full time

Yesterday
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Job summary

A leading marketing firm is seeking an Event Marketing Specialist to plan and execute events that drive brand awareness and generate leads. The position requires a Bachelor's degree and 3+ years of experience in event marketing, preferably within the technology or hospitality sectors. Responsibilities include developing marketing strategies, coordinating logistics, and collaborating cross-functionally to ensure impactful event execution.

Qualifications

  • 3+ years of experience in event marketing, preferably in technology or hospitality.
  • Proven track record of planning and executing successful B2B events.
  • Strong project management skills with ability to multitask and prioritize.

Responsibilities

  • Develop event marketing strategies aligned with company objectives.
  • Coordinate logistics for trade shows, conferences, and seminars.
  • Collaborate with sales and creative teams for event execution.

Skills

Organizational skills
Leadership
Multi-tasking
Interpersonal skills
Creativity

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

Microsoft Office Suite
CRM platforms (e.g., Salesforce)
Event management software (e.g., Cvent, Eventbrite)
Job description
Overview

Event Marketing Specialist at PAR, Remote in Syracuse, NY, United States. Requires a Bachelor’s Degree. This position is open to candidates with the latest education and is in the Marketing field.


Position Description

An Event Marketing Specialist at PAR will be responsible for planning, executing, and evaluating all aspects of our event marketing initiatives. From trade shows and industry conferences to customer appreciation events and product launches, the Event Marketing Specialist will play a pivotal role in driving brand awareness, generating leads, and fostering meaningful connections within the restaurant industry.


Position Location

Remote. Syracuse or New Hartford, New York preferred.


What We're Looking For

The ideal candidate should have superior organizational skills, leadership qualities, excellent multi-tasking abilities, superb interpersonal skills, and creativity. The Event Marketing Specialist should deliver a remarkable brand experience for customers, reinforce client-to-business relations, enhance the organization’s image, aid business growth, and deliver events that meet objectives and exceed expectations.



  • Bachelor's degree in Marketing, Communications, Business Administration, or related field.

  • 3+ years of experience in event marketing, preferably in the technology or hospitality industry.

  • Proven track record of planning and executing successful B2B events, including trade shows, conferences, and corporate functions.

  • Strong project management skills with the ability to multitask, prioritize deadlines, and manage competing priorities in a fast-paced environment.

  • Excellent communication and interpersonal skills, with the ability to build rapport with internal teams, external partners, and event attendees.

  • Proficiency in Microsoft Office Suite, CRM platforms (e.g., Salesforce), and event management software (e.g., Cvent, Eventbrite).

  • Analytical mindset with the ability to leverage data and metrics to drive decision-making and measure ROI.

  • Willingness to travel as needed to support event activities (estimated travel: 25%).


Note: As we continue our flexible workplace arrangements, ensure a reliable internet and cellular connection to support communication and productivity.


What You Will Do and Be Responsible For


  • Develop comprehensive event marketing strategies aligned with company objectives, target audience, and industry trends.

  • Coordinate end-to-end logistics for trade shows, conferences, seminars, and other industry events, including venue selection, booth design, staffing, and collateral production.

  • Collaborate cross-functionally with sales, product management, and creative teams to ensure seamless execution of event initiatives and alignment with messaging and branding guidelines.

  • Manage event budgets, negotiate contracts with vendors and suppliers, and track expenses to ensure cost-effective execution.

  • Cultivate relationships with event organizers, industry influencers, and strategic partners to maximize exposure and opportunities for participation.

  • Drive pre-event promotion and post-event follow-up activities, including email campaigns, social media engagement, and lead nurturing efforts.

  • Measure and analyze KPIs to evaluate the success of event marketing campaigns and identify areas for optimization.

  • Stay abreast of emerging trends, technologies, and best practices in event marketing and incorporate innovative approaches to enhance the company’s presence at events.


Pay Band

The base salary range for this position is $60,000 to $70,000 USD per year, commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable.


Who We Are

At PAR, we believe we will win or lose through the culture we build.


Our culture is built on 4 values:



  • Speed - we are the kind of people who do not wait for the elevator

  • Ownership - we want owners, not renters

  • Focus - success is built from focusing on what matters most

  • Winning Together - for PAR to win, we need our customers, our employees, our suppliers, our shareholders, and our community to succeed


We believe that by committing to these values we can build a cultural spirit that, combined with our products, will create years of long-term success.


PAR is proud to provide equal employment opportunities to all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, ethnicity, age, disability, citizenship, genetic information, status as a protected veteran, marital status, or any other protected characteristic under applicable laws. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application or participate in the hiring process, please contact par_leave@partech.com. For more information about your EEO rights, visit the US Department of Labor's website.

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