Event Marketing Manager

Fuse Llc

Winooski (VT)

Hybrid

USD 60,000 - 85,000

Full time

2 days ago

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Benefits offered by this job

75% Employer-Paid Medical/Dental/Vison

Health Savings Account contribution

Health care opt-out stipend

Employer paid life/disability

401(k) plan with employer contribution

Paid parental leave

Job summary

Fuse Llc in Vermont is seeking an Events Account Manager to lead experiential marketing programs from concept through execution. You’ll manage budgets, timelines, staff and partner agencies, ensuring programs meet client briefs and deliver measurable impact.

The role also involves vendor management, on-site leadership and post-event reporting to clients. The role requires strong project management, excellent communication, and willingness to travel to activations.

Qualifications

Bachelor’s degree in marketing or related field
3–6 years of event/experiential marketing experience
Experience in project management, planning and execution
Proficiency in MS Office programs
Strong written and verbal communication skills
Willingness to travel frequently for business on weekends and holidays

Responsibilities

Develop integrated and cohesive event marketing concepts for Client based on Client brief; ensure engagement across Fuse Groups and partner agencies as needed.
Plan timelines and briefs delivered to Client to guide strategic planning process.
Create detailed event plan documents including premium distribution plans, playbooks and staffing plans.
Negotiate contracts with properties and ensure client expectations are met on-site.
Manage staff, vendors and contractors to align with project objectives.
Oversee on-site event management, vendor coordination, and post-event reporting.

Skills

Project management

Planning and execution

MS Office proficiency

Communication skills

Problem-solving

Attention to detail

Travel flexibility

Education

Bachelor's degree in marketing or related field

Tools

MS Office

Job description

Fuse Overview

Fuse is a full-service marketing agency based in Winooski, Vermont that creates authentic brand engagements for teens and young adults. Fuse specializes in planning and executing sports, sampling, campus, culture, and customer marketing programs. Named one of the Best Places to Work in Vermont, Fuse believes that life should be a balance of creatinggreat workand makingfirstchair on a powder day. We foster a creative environment that encourages people to share insights and inspiration. If this sounds like a lifestyle made for you, then Fuse wants to hear from you.

Fuse offers a hybrid working environment. Fuse employees are welcome to work remotely 2 days per week (Wednesday and Friday) and work in the Winooski, Vermont headquarters on Mondays, Tuesdays, and Thursdays to collaborate with coworkers and clients. At this time, we are only interviewing candidates basedinor willing to relocate to Vermont within driving distance of the office.

Job Summary

The Events Account Manageris responsible forthedevelopment, detailedplanning,and management ofexperientialmarketing activities.Responsibilities includedeveloping andimplementingexperiential marketing tactics, project management,activationplanning and execution, budget developmentandmanagement, management of marketingassetsand equipment,sourcingandmanagementoffield staff,vendors,and independent contractors.

Duties and Responsibilities

Event Marketing Program Development

Develop integrated and cohesive event marketing concepts for Client based on Clientbrief; ensure engagement across Fuse Groups and partner agencies asneeded.
Planning documents such as timelines and briefs are delivered to Client to guide the strategic planningprocess.

Event Planning

Create detailed eventplan documentsincludingpremium distribution plans, playbooks, staffing plansetc.to be approved by EMG Directorprior to event.
These documents are to be prepared enough in advance of the project execution to ensure successful implementation.

Event Property Communications

Property contract negotiations are carefully planned for and are carried outin a timely manner.
Client’s expectations are met or exceeded on-site due to pre-event planning andcoordination.
Maintain close communication with properties while coordinating eventprograms.

Client Relations

Foster a mutually respected business relationship with Clientsthroughconsistentcommunication.
Understand Client’s preferred way of working with Fusetoensure their expectations are met orexceeded.
Ensure that projects produced bythe accountteam will successfully meet or exceed Client’s needs within Client’s expectedtimeframe.

Event Staff / Vendor Management

Identifyappropriate staffand vendors to execute successfulevents.
Sourcing,hiring,training,andensuring that their work is professional and meets campaign and clientobjectives.
Required hiring paperwork must be properly completed andsubmittedbefore the employee’s or vendor’s first day of work or service.
Manage communication and ensure staff,vendorsand clients are informed of project plans on a regular basis via planning meetings.

Management and Care ofClient Assetsand Event Group Equipment

Proper storage, care, inventory and maintenance of client owned goods and group equipment
Gatekeeper of presence details between Events Group, Strategy, Client, and Production. Information is appropriately managed and shared between groups.
Premiums must be kept inventoried, organized,stored,and properlyallocatedaccording to the project’s premium distribution plan.

Onsite Event Management

Communicatewithvenue contacts, staffing agencies, Field ManagersandIC’sprior to all events to be sure all schedules are being adhered to.
Oversee the build teamonsite at events to ensure proper setup of presence and consumeractivities.
Maintain organizationonsiteateventsthrough crowd management and staff scheduling.
Track sample and premium distribution throughout.
Troubleshoot and create solutions when unforeseen issues arise.

Mobile Marketing Vehicle Management

Ensure all vehicles have valid registrationandinsurancecardsbeforeuse.
Be familiar with basic DOT Hours of Service regulations.
Ensure all Commercial Vehicles are equipped with Electronic LoggingDevicesand all driversare aware of how touse them.

Budget Tracking

Project budgets are to be kept updated, detailed and expenses to-date tracked using Fuse’s budget management system.
Maintain projects at or below budget and proactively address overages or significant cost savings.
Detailed reports must be coded withappropriate accountcodes, scanned forerrors,corrected,and returned to Fuse Ops within the time allotted.

EventReporting

Constantlymonitorevent reporting throughout programs to ensureall data is being capturedandrecorded.
Createeventreportsto be presented to Clientsattheappropriateintervals.

Status Report Monitoring

MaintainupdatedweeklyInternaland Clientstatus reportsand present updatesin weekly internal and Client status meetings.
Followupon Client requests ina timelyand thoroughmanner.

Additional Responsibilities

This role requires frequent traveltoevent activations and client meetings. This role isexpectedto travel up to 5-10 daysper month, depending on the event calendar.
Physical demands includethe ability to lift items weighing up to 50 pounds at events, in the office, at storage locations, etc.
Ability to exert physical effort for extended periods of time both indoor and outdoor.
Other duties as assigned.

Successful candidates will have the following skills & qualifications:

Bachelor’s degree in marketing or related field
3 -6years of event / experiential marketing experience
Experience in project management,planningand execution
Proficiencyin all MS Office programs
Ability to deliver professional, error-free business documents and project reports
Strong problem-solving skills and the ability to make quick, effective decisions when presented with unplanned challenges
Exceptional written and verbal communication skills
An understanding of the agency process and the agency/client relationship
A strong attention to detail, self-startermentalityandsenseof responsibility.
Willingness to travelfrequentlyfor business on weekends and holidays
Ability to lift items weighing up to 50 pounds
Ability to exert physical effort for extended periods of time
Knowledge of DOT commercial vehicle regulations is a plus
A passion for sports, culture, art, musicis a huge plus!