Event Marketing Manager

Lessiter Media; Town of Brookfield (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k)

Health insurance (ICHRA)

Dental insurance

Life insurance

Paid time off

Professional development assistance

Referral program

Scholarship Program

Job summary

Lessiter Media is seeking an Event Marketing Manager to develop and execute marketing campaigns for live and virtual events. You will drive attendance, engagement and revenue by coordinating campaigns across email, social media, webinars and partnerships.

This role reports to Brand Managers and emphasizes data-driven optimization and cross-functional collaboration. The position focuses on audience development, webinar/podcast initiatives, content-driven promotion and ROI analysis to improve

Qualifications

• Bachelor's degree in Marketing, Communications, Event Management or related field.
• Minimum of 3 years of marketing experience; event marketing or media industry experience preferred.
• Strong understanding of event marketing funnels, registration conversion and audience engagement strategies.
• Experience with integrated marketing campaigns including print, digital and experiential marketing.
• Proficiency in email marketing platforms, CRM systems, analytics tools and social media marketing.

Responsibilities

• Develop and execute marketing and promotional campaigns for conferences, trade shows, webinars and live or virtual events.
• Coordinate creation of marketing materials across channels including email, video, print, web, digital advertising and social media.
• Plan and manage strategies to increase event registrations, attendance conversion, and onsite engagement.
• Implement testing programs to optimize campaign performance and report results to leadership.
• Partner with editorial and content teams to align content marketing with event promotion goals.
• Plan and manage paid marketing strategies to drive qualified event registrations.
• Develop targeted email campaigns and grow event subscriber lists.
• Develop event-focused social media campaigns to increase visibility and engagement.
• Develop relationships with industry partners to extend event reach.
• Assist in development and management of event marketing budgets to achieve attendance and revenue goals.
• Manage event website content updates, landing pages, and registration workflows.
• Support PR efforts to maximize exposure for Lessiter Media events.

Skills

Event marketing

Campaign development

Audience growth

Digital advertising

Email marketing

Content marketing

CRM systems

Marketing analytics

Team collaboration

Marketing automation

Education

Bachelor's degree in Marketing/Communications/Event Management

Equivalent experience

Tools

Microsoft Office

Adobe Creative Suite

Job description

SUMMARY:

The Event Marketing Manager’s primary responsibility is to develop and execute marketing campaigns and promotional strategies to drive attendance, engagement and revenue for Lessiter Media live and virtual events.

Under the direction of the Brand Managers, this role is responsible for planning and deploying integrated inbound and outbound marketing efforts that grow event audiences and support the expansion of Lessiter Media’s Unified Audience Database.

The Event Marketing Manager will have primary responsibility for assigned events and will focus on both:

Audience Development

Building the top end of the event marketing funnel through strategic promotional initiatives designed to grow attendance, awareness and engagement. This includes webinars, podcasts, social media, content marketing, partnerships and digital audience acquisition programs.

Revenue Generation

Driving revenue through marketing initiatives that support paid registrations, sponsorship sales, exhibitor participation and related event products.

PRIMARY RESPONSIBILITIES:

1. 1. Event Campaign Development

   Develop and execute comprehensive marketing and promotional campaigns for conferences, trade shows, webinars and live or virtual events. Coordinate creation of marketing materials across all channels including email, video, print, web, digital advertising and social media. Work closely with the design team to ensure responsive, high-impact campaign execution and report results.



2. 2. Registration Growth & Funnel Optimization

   Plan and manage marketing strategies to increase event registrations, attendance conversion rates and onsite engagement. Develop audience segmentation strategies and nurture campaigns to maximize response.



3. 3. Testing, Analytics & Reporting

   Implement testing programs to optimize campaign performance. Analyze marketing data and provide actionable insights to leadership to improve event promotion effectiveness and ROI. Collaborate with the digital team to establish reporting standards and dashboards.



4. 4. Content-Driven Event Promotion

   Partner with editorial and content teams to align content marketing initiatives with event promotion goals. Identify topic trends and content opportunities that drive event interest and participation.



5. 5. Paid Event Marketing

   Plan and manage paid marketing strategies including PPC, social advertising, retargeting and search marketing to drive qualified event registrations.



6. 6. Email Marketing & E-Newsletters

   Develop targeted email campaigns to promote event participation. Identify opportunities to grow event subscriber lists and enhance email engagement.



7. 7. Social Media Strategy

   Work with digital and editorial teams to develop and implement event-focused social media campaigns that increase visibility, drive engagement and capture new audience contacts.



8. 8. Partnerships & Industry Outreach

   Develop relationships with industry associations, media partners, sponsors, influencers and exhibitors to extend event reach and drive audience growth.



9. 9. Event Budgeting & ROI Management

   Assist in development and management of event marketing budgets. Ensure campaigns are executed cost-effectively and on time while achieving attendance and revenue goals.



10. 10. Event Web & Registration Platforms

    Manage event website content updates, landing page creation, registration workflows and promotional integration across digital platforms.



11. 11. Public Relations & Event Visibility

    Support PR efforts to maximize exposure for Lessiter Media events, including press outreach, announcement distribution and industry promotion initiatives.

ADDITIONAL RESPONSIBILITIES:

Additional duties as assigned by Chairman, CEO/President, COO and/or Brand Manager.

KNOWLEDGE & SKILL REQUIREMENTS:

• Self-motivated, goal-driven and team-oriented professional with strong work ethic


• Commitment to Lessiter Media core values: Integrity & Trust, Commitment to Excellence, Teamwork, Accountability, Positivity and Embracing Change


• Bachelor's degree in Marketing, Communications, Event Management or related field (or equivalent experience)


• Minimum of 3 years of marketing experience; event marketing or media industry experience preferred


• Strong understanding of event marketing funnels, registration conversion and audience engagement strategies


• Experience with integrated marketing campaigns including print, digital and experiential marketing


• Proficiency in email marketing platforms, CRM systems, analytics tools and social media marketing


• Ability to collaborate effectively with design, editorial, sales and operations teams


• Strong written and verbal communication skills


• Ability to thrive in fast-paced, deadline-driven event environments


• Experience with database management, print production, fulfillment processes and marketing automation tools


• Proficiency in Microsoft Office and Adobe Creative Suite

Job Type: Full-time

Benefits

• 401(k)


• 401(k) matching


• Dental insurance


• Health insurance (ICHRA)


• Disability Insurance


• Life insurance


• Paid time off
  
  
  
  • Vacation
  
  
  • Sick
  
  
  • Personal
  
  
  • Holiday
  
  
  
  


• Professional development assistance


• Referral program


• Scholarship Program


• Vision insurance


• Commission opportunities related to position


• Performance bonus opportunities

Work Location

In person. Brookfield, Wis. This role is designed to fully on-site to support strong team collaboration, creative workflow and cross-department coordination. We believe our best work happens when we are working together in person.