Event Coordinator

Crimson Wine Group LTD; Varian Ranch (CA); On-site; USD 28,000 - 30,000; Full time

Job summary

Crimson Wine Group is seeking an energetic Events Coordinator to drive winery event revenue and deliver outstanding guest experiences. You will plan and execute events, coordinate caterers, manage client communications, and provide tasting room support.

The role also covers on-site supervision, inventory, and administrative duties to uphold our luxury brand standards. Applicants should have 2+ years in special events or hospitality, strong sales instincts, and proficient use of CRM/POS systems.

Qualifications

• 2+ years in special events, hospitality, sales, or a related guest-facing role.
• Demonstrated ability to prospect, build relationships, and support revenue goals.
• Self-motivated and able to work independently while managing multiple priorities, deadlines, and follow-through.
• Strong customer service, interpersonal, and communication skills across in-person, phone, and email interactions.

Responsibilities

• Revenue Driving & Business Development — plan and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals.
• Event Coordination & Execution — plan and execute winery events in partnership with management and marketing, including setup, breakdown, service standards, staff direction, and client communication.
• Tasting Room Support — provide tasting room coverage, concierge support, hosting guest experiences, wine club membership retention.
• Operational & Administrative Support — train on-call servers, monitor inventory, secure winery buildings, and assist with other projects.

Skills

Event sales

Hospitality

Prospecting

Customer service

Communication

Education

High school diploma

Food Handler Certification within 30 days

RBS Certification within 30 days

Tools

CRM

POS systems

Microsoft Excel

Outlook

Job description

Company Background

At Crimson Wine Group, we are the guardians of 1,000 acres of pristine vineyards, iconic estates, forests, and wildlife habitats along the West Coast. Our success stems from the wide range of perspectives that our team brings to every single one of our wines – from vine to bottle and beyond. Our portfolio is cultivated to elevate any occasion and to simply make life better.

At Crimson Wine Group (CWG), we are dedicated to building an inclusive environment with a culture of belonging. We strive to create an inclusive environment where all our team members feel connected, engaged, and can live their true identities at work. Here at CWG, we celebrate the value that comes with inclusivity and different backgrounds, experiences, and perspectives, which all help foster a culture of collaboration and creativity with the wine industry as a whole.

Position Summary

Under the guidance of Management, this position drives event-related revenue while independently planning, coordinating, and executing winery events . This role also provides tasting room coverage as needed, supporting guest experience, sales outreach, and administrative follow-through. Strong hospitality, communication, organization, and time management skills are required to represent the winery with professionalism and uphold brand standards.

Values in Practice

We Serve We Focus on Excellence We Deliver on Commitments

Hospitality, Brand & Team Commitment

Guided by our "We've Been Expecting You" philosophy, we create meaningful experiences through thoughtful service, authentic connection, collaborative teamwork, and pride in representing our winery and brands.

Commitment to Excellence & Growth

We pursue excellence through continuous learning, adaptability, personal accountability, and a commitment to improving ourselves, our teams, and the guest experience.

Community & Stewardship

We honor our responsibility to the estate, our communities, and the environment through respectful actions, responsible hospitality, and stewardship of our winery's legacy.

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

Position Hours : 12:00-5:00 Tuesday-Friday- Office/Outreach, 12:00-5:30 Saturday – Tasting Room coverage unless business demand dictates otherwise.

Salary Range: $20.00 To $22.00 Hourly

• Revenue Driving & Business Development — 40%
  • Develop and execute an event business development strategy to achieve annual revenue, wine sales, profitability, and estate utilization goals.
  • Prospect, solicit, and secure new business across corporate events, incentive travel, executive retreats, private celebrations, luxury hospitality experiences, virtual tastings, and incremental sales programs.
  • Build and maintain referral relationships with DMCs, winery associations, tour operators, hotel concierge teams, corporate planners, event agencies, community partners, vendors, and suppliers to drive event business and ensure strong service value.
  • Manage a qualified sales pipeline, including lead generation, prospecting activity, referral productivity, conversion metrics, and forecast reporting.
  • Represent the winery at offsite marketing, community engagement, and networking events to support outreach and secure new business.
• Event Coordination & Execution — 30%
  • Plan and execute winery events in partnership with management and marketing, including setup, breakdown, service standards, staff direction, responsible service, and client communication.
  • Coordinate caterers and vendors to support successful events and guest experiences.
  • Analyze event workload and coordinate staffing for each event.
  • Conduct pre-event coordination, including processing deposits, creating event planning folders, and managing communications with clients, attendees, and impacted internal departments.
  • Conduct site visits for event venues and interact with clients to address needs and questions.
  • Act as lead during events and onsite supervisor in the absence of Management.
  • Conduct post-event analysis, improvement opportunities, monthly reporting, and client follow-up communications.
  • Ensure public safety at events through responsible alcohol service, health and safety compliance, parking and traffic direction, and proper closing procedures.
• Tasting Room Support — 20%
  • Provide tasting room coverage as needed, including concierge support, hosting guest experiences, wine club membership retention, glassware care, and other hospitality duties.
• Operational & Administrative Support — 10%
  • Train on-call servers and model service and safety standards.
  • Monitor and maintain inventory and ordering for event wares, rentals, and supplies.
  • Maintain and organize onsite event equipment and supplies.
  • Secure winery buildings, grounds, and gates after guest and vendor departure.
  • Assist with other projects as needed.
  • Uphold all Crimson Wine Group policies and procedures.

Qualifications

• 2+ years’ experience in special events, hospitality, sales, or a related guest-facing role.
• Demonstrated ability to prospect, build relationships, and support revenue goals.
• Self-motivated and able to work independently while managing multiple priorities, deadlines, and follow-through.
• Strong customer service, interpersonal, and communication skills across in-person, phone, and email interactions.
• Ability to handle guest concerns professionally and identify effective resolutions.
• Flexible, adaptable, and able to remain calm under pressure in a fast-paced environment.
• Ability to represent and sell a luxury brand with professionalism and confidence.
• Knowledge of wine and wine tasting practices.
• Strong attention to detail and commitment to excellence; luxury brand experience a plus.
• Working knowledge of CRM, POS, and ERP systems, with proficiency in Microsoft Excel, Teams, and Outlook.
• Ability to learn new systems quickly.
• Must be able to work a flexible schedule as needed, including evenings, weekends, and holidays.
• RBS and Food Handler Certification within 30 days of employment.
• Must be 21 years of age.
• Must have a valid Driver’s License.

Physical Demands

• Ability to lift, push, and carry up to 50 lbs.
• Ability to stand for extended periods and walk across multiple surfaces, including concrete, stone, vineyard terrain, decomposed granite, uneven surfaces, and lawn areas.
• Ability to work in varied environments with fluctuating temperatures, including outdoor spaces, indoor hospitality areas, caves, production facilities, and vineyards.
• Ability to bend, reach, and safely set up or remove event equipment as needed, including chairs, tables, umbrellas, and related supplies.

The projected hourly pay range for this position is $22 to $24 per hour (in addition to tips and commission for DTC).

The above range/rate is the projected compensation for this position, however the actual compensation offered may vary based on job-related factors such as (but not limited to) candidate qualifications, related experience and education, candidate work location and market data. Crimson Wine Group reserves the right to modify the pay range/rate at any time in the future.