EV SDR: Build the Multi‑Vertical Sales Playbook

Groundedrvs; Detroit (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

Grounded is a Detroit‑based startup building modular electric platforms for specialty vehicles. We’re hiring an SDR to fuel the top of Grounded’s sales funnel and start conversations with potential customers across multiple verticals.

This is an early, build‑it‑from‑scratch role; you’ll define who to target, craft messaging, and turn cold outreach into qualified opportunities for account managers. You’ll own multi‑channel outreach, book meetings, keep HubSpot up to date, and grow into a closing

Qualifications

• 1–3 years in an SDR/BDR or similar outbound sales role, ideally B2B.
• Genuinely comfortable with cold outreach and hearing “no” — persistent and resilient.
• Strong written and verbal communication; you can tailor a pitch to diverse buyers.
• Organized and self‑directed; you can build process where none exists.
• Hungry to grow into a closing role.
• Startup experience a plus.

Responsibilities

• Own outbound prospecting: research, identify, and reach out to potential customers across our verticals.
• Run multi‑channel outreach (email, calls, LinkedIn) and qualify inbound interest.
• Book qualified meetings and hand them off cleanly to account managers.
• Learn the product and the verticals well enough to speak credibly to very different buyers.
• Build and refine the outbound playbook — messaging, sequences, target lists — and track what works.
• Keep CRM data clean and report on pipeline (we use HubSpot)

Skills

Outbound sales

Cold outreach

Written communication

Verbal communication

Self-directed

Organized

Tools

HubSpot

Job description

Grounded is a Detroit‑based startup building modular electric platforms for specialty vehicles. We’re hiring an SDR to fuel the top of Grounded’s sales funnel and start conversations with potential customers across multiple verticals.

This is an early, build‑it‑from‑scratch role; you’ll define who to target, craft messaging, and turn cold outreach into qualified opportunities for account managers. You’ll own multi‑channel outreach, book meetings, keep HubSpot up to date, and grow into a closing