ESPN Digital Account Executive

Good Karma Brands; Milwaukee (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) Plan

Paid parental leave

Job summary

Good Karma Brands seeks an experienced ESPN Digital Marketing Consultant to lead ESPN Digital efforts in Milwaukee. You will sell customized digital marketing solutions across ESPN’s digital ecosystem, including ESPN.com, the ESPN App, digital video, and ESPN Live Stream/OTT.

You will own the full sales cycle from prospecting through growth, serving as a trusted marketing advisor to partners while expanding our presence in the Milwaukee market.

Qualifications

• 3+ years of successful sales experience in digital sales or at an advertising agency.
• Digital and digital video knowledge and experience.
• Passion for sales and service with an entrepreneurial spirit.
• Demonstrated success meeting and exceeding sales goals with local businesses, CEOs, general managers, and ad agencies.
• Excellent communication, presentation, and organizational skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Experience using CRM tools (Salesforce preferred) and Microsoft Office (Word, PowerPoint, Excel).
• Valid driver’s license; in-market partner meetings are essential.

Responsibilities

• Identify, uncover, and develop new digital advertising partnerships.
• Build and maintain strong relationships with local and regional decision-makers.
• Create customized, results-driven digital marketing solutions aligned with partner objectives.
• Grow and retain an active book of business through consultative selling.
• Develop deep knowledge of ESPN’s full digital portfolio and targeting capabilities.
• Stay current on digital media trends, products, and best practices.
• Effectively uncover marketing challenges and position solutions at all organizational levels, including the C-suite.
• Network within the Milwaukee business community to expand market presence and develop new business opportunities.
• Maintain accurate activity and pipeline reporting using CRM tools.
• Integrate AI tools into daily workflows to improve new business outreach, partner research, campaign development, communication, and sales effectiveness while maintaining a high level of personalization and partner interaction.

Skills

Sales

Communication

Entrepreneurial spirit

Tools

Salesforce

MS Office

Job description

Good Karma Brands is seeking an experienced and high-performing ESPN Digital Marketing Consultant to join our ESPN Digital team in Milwaukee. Through our partnership with ESPN, we provide brands and agencies access to ESPN’s industry-leading platforms and the opportunity to reach highly engaged sports audiences locally, regionally, and across the country. We are looking for a Marketing Consultant to help lead our ESPN Digital efforts in Milwaukee while working together with teammates representing other assets across Good Karma Brands.

A Digital Marketing Consultant is responsible for developing and growing long-term relationships with local and regional businesses by selling customized digital marketing solutions across ESPN’s digital ecosystem, including ESPN.com, the ESPN App, digital video, and ESPN Live Stream/OTT. GKB also represents additional premium digital and CTV inventory, including March Madness, New England Sports Network, SportsNet Pittsburgh, NBA.com and the NBA App. You will own the full sales cycle, from prospecting and proposal development through partner retention and growth, while serving as a trusted marketing advisor to partners.

Career responsibilities include but are not limited to

• Identify, uncover, and develop new digital advertising partnerships
• Build and maintain strong relationships with local and regional decision-makers
• Create customized, results-driven digital marketing solutions aligned with partner objectives
• Grow and retain an active book of business through consultative selling
• Develop deep knowledge of ESPN’s full digital portfolio and targeting capabilities
• Stay current on digital media trends, products, and best practices
• Effectively uncover marketing challenges and position solutions at all organizational levels, including the C-suite
• Network within the Milwaukee business community to expand market presence and develop new business opportunities
• Maintain accurate activity and pipeline reporting using CRM tools
• Integrate AI tools into daily workflows to improve new business outreach, partner research, campaign development, communication, and sales effectiveness while maintaining a high level of personalization and partner interaction
• Other assigned tasks
• Be a Good Karma Brands ambassador by adhering to the GKB core values: Listen, Be Honest, Follow Through, Work Hard, Teamwork and Over Deliver

Preferred knowledge, skills, and qualifications

• 3+ years of successful sales experience, preferably in digital sales or at an advertising agency
• Digital and digital video knowledge and experience
• Passion for sales and service with an entrepreneurial spirit
• Demonstrated success meeting and exceeding sales goals with local business owners, CEOs, general managers, and advertising agencies
• Excellent communication, presentation, and organizational skills
• Ability to thrive in a fast-paced, deadline-driven environment
• Experience using CRM tools (Salesforce preferred) and Microsoft Office (Word, PowerPoint, Excel)
• Valid driver’s license required; in-market partner meetings are an essential function of this role

Hours/Salary/Benefits

This is an exempt role with a competitive base salary plus commission. This role is eligible for full benefits including health, dental and vision insurance, Life Insurance, STD, LTD, 401(k) Plan, Dependent Care, paid parental leave, and more. This position requires occasional evening and weekend work for events and games, and other partner needs.

Opportunity for Growth

Teammates have the opportunity to continuously learn and grow within Good Karma Brands and are responsible for representing GKB, our story, and our core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.

About Good Karma Brands

As a proud partner of ESPN, GKB represents the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and local ESPN affiliated radio stations in eight markets including New York, Los Angeles and Chicago. GKB’s other audio assets include Newsradio 620 WTMJ in Milwaukee and 95.3 WBEV in Beaver Dam, WI.

With offices throughout the country and our home office in Milwaukee, Wisconsin, GKB’s team includes over 525 teammates and was recognized as a “Best Place to Work” by multiple organizations, including Front Office Sports.

For a full list of assets and more information, please visit www.goodkarmabrands.com.

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Good Karma Brands is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.