Equine Marketing Lead — Associate Director

Boehringer Ingelheim GmbH; Northern (KY); On-site; USD 120,000 - 180,000; Full time

Job summary

Boehringer Ingelheim is seeking a Manager/Associate Director, Marketing - Equine to lead the planning and execution of the US equine brand strategy. You will collaborate across Sales, Technical Marketing, Veterinary professionals, and global teams to optimize brand performance and ROI.

The role requires strong strategic thinking, extensive project leadership, and the ability to translate market insights into actionable marketing plans while mentoring the team in a highly matrixed organization.

Qualifications

• Bachelor's degree required with substantial marketing experience.
• Proven track record in leading marketing initiatives and teams.
• Strong written and verbal communication with stakeholder relationships.

Responsibilities

• Develop and implement brand plans and tactics for a US equine brand.
• Partner with global teams to improve brand strategies and cross-functional alignment.
• Lead large campaigns with clear timelines, resources, and ROI analysis.
• Provide coaching and mentoring to marketing staff within a cross-functional environment.
• Translate market insights into customer-focused initiatives and product strategies.

Skills

Brand marketing

Cross-functional leadership

Strategic thinking

Project management

Negotiation

Analytical skills

Market research

Stakeholder management

Education

Bachelor's degree

Master's degree preferred

Job description

Boehringer Ingelheim is seeking a Manager/Associate Director, Marketing - Equine to lead the planning and execution of the US equine brand strategy. You will collaborate across Sales, Technical Marketing, Veterinary professionals, and global teams to optimize brand performance and ROI.

The role requires strong strategic thinking, extensive project leadership, and the ability to translate market insights into actionable marketing plans while mentoring the team in a highly matrixed organization.