Entertainment IP Strategy & Licensing Manager

POP MART; Los Angeles (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

POP MART in Los Angeles is seeking an Associate Manager to nurture POP MART owned IPs, drive strategy, and evaluate performance across markets. You will translate market signals into actionable direction and oversee inbound licensing with partners and internal teams.

The ideal candidate has 3–5 years in IP-driven businesses, product/licensing experience, and a strong retail/consumer understanding to inform category focus and merchandise initiatives. This role is onsite five days a week.

Qualifications

• 3–5 years of experience in IP-driven businesses such as entertainment, consumer products, licensing, or related fields.
• Experience working with licensed IP, including exposure to product development, approvals, or partner collaboration.
• Demonstrated ability to evaluate IP and translate insight into strategic recommendations.
• Strong understanding of how IP translates into product, category expansion, and market performance.
• Strong understanding of the retail and consumer landscape, with the ability to translate insights into actionable direction.
• Experience interfacing with external partners or licensors in a professional setting.

Responsibilities

• Evaluate the performance, positioning, and potential of POP MART owned IP across categories and markets.
• Identify opportunities for growth, expansion, or repositioning based on market signals and product performance.
• Contribute to a structured and disciplined approach to IP evaluation and decision-making.
• Develop clear, actionable recommendations to inform IP development and long-term strategy.

Skills

IP strategy

Licensing management

Market analysis

Cross-functional collaboration

Partner management

Product development input

Job description

POP MART in Los Angeles is seeking an Associate Manager to nurture POP MART owned IPs, drive strategy, and evaluate performance across markets. You will translate market signals into actionable direction and oversee inbound licensing with partners and internal teams.

The ideal candidate has 3–5 years in IP-driven businesses, product/licensing experience, and a strong retail/consumer understanding to inform category focus and merchandise initiatives. This role is onsite five days a week.