Entertainment IP Manager

Pop Mart; California; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

401k

Health insurance

PTO & sick leave

Family leave

Job summary

POP MART in Culver City, CA, is seeking an Entertainment IP Manager to shape our owned IP portfolio. This role focuses on IP strategy, market evaluation, and growth opportunities across products and global markets, working onsite five days a week.

You will oversee inbound licensing, partner management, and cross-functional collaboration with HQ to translate consumer trends into actionable plans that align with POP MART's brand and business objectives.

Qualifications

• 3-5 years in IP-driven businesses such as entertainment or licensing.
• Experience with licensed IP, product development, and partner collaboration.
• Ability to translate market insights into strategic recommendations.
• Strong understanding of retail landscape and brand execution.

Responsibilities

• Develop IP strategy and portfolio development across categories and markets.
• Translate market observations into product direction and expansion.
• Manage inbound licensing relationships and partner deliverables.
• Coordinate cross-functional teams across global locations.

Skills

IP management

Licensing negotiations

Product strategy

Market analysis

Cross-functional collaboration

Job description

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Position: Entertainment IP Manager

Location: Culver City, CA

Department: IP

Salary: $85,000 - $120,000

Opportunity Overview

We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business.

At POP MART, we believe art has the power to inspire joy, spark imagination, and bring people together.

As an Entertainment IP Manager, you will play a key role in shaping the success of POP MART's owned intellectual property portfolio by supporting IP strategy, evaluating market performance, and identifying opportunities for growth across products, categories, and global markets.

Working closely with cross-functional teams and our global headquarters, you'll help translate consumer insights and market trends into actionable recommendations that influence product development, category planning, and long-term IP strategy. You'll also oversee inbound licensing partnerships, ensuring partners are effectively managed and aligned with POP MART's brand standards, creative vision, and business objectives.

This is an exciting opportunity for someone with experience in IP management, licensing, and product strategy who is passionate about art, collectibles, and consumer trends. You'll help bring POP MART's iconic characters and creative universe to life while contributing to the continued growth of one of the world's leading designer toy brands.

What you will achieve

IP Strategy and Portfolio Development

• Evaluate the performance, positioning, and potential of POP MART owned IP across categories and markets
• Identify opportunities for growth, expansion, or repositioning based on market signals and product performance
• Contribute to a more structured and disciplined approach to IP evaluation and decision-making
• Develop clear, actionable recommendations to inform IP development and long-term strategy

Product and Market Translation

• Translate external exposure and market observation into recommendations for product direction and category expansion
• Partner with internal teams and HQ to provide clear input on what is resonating in-market and why
• Identify white space across product categories and consumer segments, and translate these into direction for IP and merchandise development
• Leverage retail, consumer, and competitive insights to inform category focus and highlight areas of underdevelopment or emerging demand

Inbound Licensing and External Partnerships

• Manage inbound licensing relationships across approvals, marketing coordination, and product alignment, ensuring consistent and timely execution
• Support contract processes and ongoing partner management, maintaining alignment with internal priorities
• Coordinate cross-functional efforts tied to licensed IP, including campaign execution and partner deliverables

What you will need

• 3-5 years of experience in IP-driven businesses, such as entertainment, consumer products, licensing, or related industries.
• Experience working with licensed intellectual property (IP), including product development, approval processes, and licensing partner collaboration.
• Demonstrated ability to evaluate IP performance and translate market insights into strategic recommendations.
• Strong understanding of how IP drives product development, category expansion, and commercial performance.
• Strong knowledge of the retail and consumer landscape, with the ability to identify trends and translate insights into actionable business strategies.
• Experience building and managing relationships with external partners, licensors, or licensees.
• Proven ability to represent the brand professionally while building credibility, influencing stakeholders, and exercising sound business judgment.
• Highly organized with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Proactive, entrepreneurial mindset with a track record of identifying opportunities and driving execution.
• Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas clearly and effectively.
• Comfortable collaborating across cross-functional teams, global stakeholders, and multiple time zones.

Preferred Background

• Experience in franchise, brand, or IP strategy within character-driven, entertainment, or consumer products organizations.
• Background in consumer products, licensing, or brand management with exposure to product development, commercialization, and brand execution.
• Experience working in cross-functional roles that bridge IP development, product management, licensing, marketing, and commercial teams.
• Familiarity with evaluating consumer trends, market performance, and category opportunities to inform IP and product strategies.
• Experience collaborating with global teams and navigating cross-regional business environments is preferred.

What success looks like

• Delivers clear, data-informed recommendations that shape IP, product, and portfolio decisions.
• Establishes consistent, scalable processes for evaluating IP performance and growth opportunities.
• Aligns market insights, consumer trends, and business priorities to strengthen IP and product strategy.
• Ensures seamless execution of inbound licensing partnerships while maintaining strong relationships with internal and external stakeholders.
• Identifies new category, product, and market opportunities that contribute to the long-term growth of POP MART's IP portfolio.
• Builds trusted partnerships across cross-functional teams and global stakeholders to drive collaboration and execution.

What We Offer

• Market-competitive packages: 401k, health insurance, PTO, paid sick leave, and family leave.
• Growth opportunities: on-the-job training, leadership development, and stretch assignments to advance your career.
• Career development: opportunities to take on larger responsibilities as POP MART's North America business scales rapidly.

*The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Physical Requirements

• Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment.
• Must be able to occasionally lift or move items weighing up to 25 pounds.

Pay Range Details

The base salary range for this position is $85,000 - $120,000 annually. This range is provided in accordance with applicable state and local pay transparency laws and may vary based on geographic location. Individual compensation will be determined based on factors including job-related knowledge, skills, experience, and qualifications. This position may also be eligible to participate in the Company's incentive compensation program.

Equal Employment Opportunity

POP MART is committed to fostering a safe, inclusive, and respectful workplace where everyone is treated with dignity and respect. We are an Equal Opportunity Employer and provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, marital status, disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Employment decisions at POP MART are based on business needs, job requirements, and individual qualifications.

Reasonable Accommodation

Applicants who require a reasonable accommodation during the application or hiring process may request assistance by emailingna.hrsupport@popmart To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The qualifications, skills, abilities, and physical demands described in this job posting are representative of those required to perform the essential functions of the position. Reasonable accommodation may be provided to qualified individuals with disabilities to enable them to perform the essential functions of the job.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees

because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,

imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of

any other status or condition protected by applicable federal, state or local law.