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Sierra is seeking an experienced Enterprise Sales professional to lead the Benelux region from the ground up, working in-person with enterprise clients across the Benelux market. You will manage complex deals, build executive relationships, and shape the regional GTM motion in a fast-paced environment.
Fluency in Dutch and English is required, along with a track record of exceeding quotas. This role is based in the Benelux region with a strong emphasis on on-site client engagement and
This role is explicitly described as part of an in-person company culture — Sierra emphasizes being "primarily an in-person company." While the position is based in the Benelux region (Netherlands/Belgium/Luxembourg) rather than San Francisco HQ, the nature of enterprise sales — building relationships with key decision-makers, attending client meetings, and navigating complex deal cycles — strongly implies significant in-person presence.
For digital nomads, this role is not suitable for a location-independent lifestyle. As the first salesperson in region, you'll be expected to be physically present in the Benelux market, meeting enterprise clients and building relationships on the ground. Fixed business-hour availability in the CET/CEST timezone (UTC+1/+2) is effectively required.
That said, there are a few noteworthy points for location-aware professionals:
If you're seeking a truly remote or nomadic-friendly enterprise sales role in AI, look instead for roles explicitly labeled "remote-first" with async sales processes and no regional office anchor.
Sierra is the leading platform for customer-facing AI agents, working with many of the world's biggest brands — including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank — to transform how they serve customers and grow their businesses. We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia.
We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and a commitment to balancing Family along the way.
Our co-founders are Bret Taylor and Clay Bavor . Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce and CTO of Facebook, and was one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, most recently leading Google Labs, and also started Google's AR/VR effort, Project Starline, and Google Lens.
Trust: We build trust with our customers through accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up professionally and personally.
Customer Obsession: We deeply understand our customers' business goals and relentlessly focus on driving outcomes, not just technical milestones. When our customer has an issue, we drop everything and fix it.
Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. We are proud of the products we produce and continuously self-reflect to improve.
Intensity: We know we don't have the luxury of patience. We play to win. When we fail, we talk about it openly and without blame so we succeed the next time.
Family: We know that balance and intensity are compatible. We are the best technology company for parents. We support and respect each other and celebrate personal and professional achievements.
We want our benefits to reflect our values and offer the following to full-time employees:
These benefits may vary by region and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.
We're working to bring the transformative power of AI to every organization in the world. It is important to us that the diversity of our employees represents the diversity of our customers. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Is this role fully remote or office-based? Sierra describes itself as "primarily an in-person company," so while the role is based in the Benelux region rather than HQ in San Francisco, significant in-person client and team engagement is expected. This is not a fully remote position. What language skills are required for this role? Professional fluency in both Dutch and English is required, reflecting the Benelux market focus. What quota size is expected for this position? Sierra requires candidates to have experience managing a $1M+ quota, with a track record of running end-to-end complex enterprise deals. Will I be working alone in the region, or is there a team? You will be the first salesperson in the Benelux region, which means you'll be defining the regional sales motion. You'll collaborate cross-functionally with Sierra's broader GTM, product, and operations teams globally. Does Sierra offer equity to employees? Yes, eligible full-time employees can participate in Sierra's equity plans, subject to the terms of the applicable plans and policies.
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