Enterprise Operations Senior Brand & Content Strategist Professional Multiple Cities

Avature; New York (NY); Hybrid; USD 130,000 - 225,000; Full time

Job summary

A leading technology company seeks a Senior Brand & Content Strategist to enhance global brand strategies across e-commerce platforms. This role entails creating compelling content and driving engagement for their products and services, with an emphasis on storytelling and performance measurement. The successful candidate will collaborate with marketing and product teams to optimize messaging and ensure alignment with buyer personas, harnessing deep expertise in digital marketing within the tech industry.

Benefits

Healthcare benefits including medical, dental, vision

401(k) and employee stock purchase plan

Generous paid time off including holidays and vacation

Training and educational resources

Diverse employee resource groups and volunteer opportunities

Qualifications

• 8+ years of experience in brand strategy, content marketing, or digital marketing.
• Strong understanding of B2B or B2C technology marketing.
• Experience working with hyperscaler marketplaces (AWS, Azure, Google Cloud) preferred.

Responsibilities

• Lead the development of brand and content strategies across e-commerce channels.
• Define and enforce brand governance and messaging frameworks.
• Champion content performance measurement and continuous optimization.

Skills

Brand Strategy

Content Marketing

Digital Marketing

E-commerce

Storytelling

Education

Bachelor's Degree

Job description

At IBM, we believe that technology shapes the world, and we position ourselves at the forefront of groundbreaking change – improving businesses, society, and the human condition. As the leader in Hybrid Cloud and AI, we partner with business and technology leaders to help create the future, together.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media and even other IBMers. As part of our Brand & Content Strategy team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply your own passion and expertise to engage our audiences and position IBM's products and services in a fast pace and highly competitive market.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping transform governments and businesses with cutting edge technologies. So, join us and experience a place where you can co-create the future. A place where teamwork and bold ideas are valued. A place where you can bring innovation to life.

Your role and responsibilities

IBM’s purpose is to be the catalyst that makes the world work better. As a Senior Brand & Content Strategist, you will play a vital role in bringing that purpose to life for our clients and partners in helping to better understand them so we can better position how what we do and how we can help them solve their biggest challenges.

Theworld doesn’t need more brands or content; it needs distinctive brands and more engaging content.At IBM, we create stories and experiences that matter to our audiences, move them to act, and cut through the noise in the market. We believe that thoughtful, provocative content is one of the best ways to build relationships at scale with narratives that are creatively told, uniquely delivered, and more than anything, useful to our audiences.

IBM is seeking a strategic, creative, and data-driven Senior Brand & Content Strategy Lead to drive the development and execution of brand and content strategies across our global e-commerce platforms. This role will play a critical part in shaping how our technology solutions are discovered, understood, and adopted in the digital buying journey. The ideal candidate has deep experience in B2B or B2C technology marketing, a passion for storytelling, and a proven track record of delivering performance-oriented content strategies across e-commerce marketplaces and owned digital channels.

Key Responsibilities:

· Lead the development of global brand and content strategies that drive awareness, engagement, and conversion across key e-commerce channels (e.g., AWS Marketplace, Microsoft Azure Marketplace, direct-to-customer portals, and other digital storefronts).

· Partner with global marketing, product, digital commerce, and sales teams to ensure consistent and compelling messaging that aligns with customer needs and buyer personas.

· Create a content architecture that supports the full funnel—thought leadership, solution awareness, product education, and transactional readiness—tailored to digital buyers.

· Define and enforce brand governance and messaging frameworks across all e-commerce assets, ensuring alignment with corporate brand guidelines.

· Develop scalable, reusable content templates and toolkits to support product listings, campaign landing pages, SEO, and performance marketing.

· Lead a content performance measurement framework—track KPIs such as conversion rates, bounce rates, engagement scores, and marketplace visibility.

· Champion continuous optimization through A/B testing, analytics, and customer feedback.

· Collaborate with regional teams to localize content and adapt strategies to meet cultural and language needs while maintaining global consistency.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Recognized expertise in marketing, brand and/or content strategy roles with progressive levels of seniority and responsibility.

• 8+ years of experience in brand strategy, content marketing, or digital marketing, preferably in a global technology or e-commerce environment.

• Strong understanding of e-commerce routes to market for technology or SaaS solutions.

• Proven ability to translate complex technology concepts into clear, compelling content for business and technical buyers.

• Experience working with or selling through hyperscaler marketplaces (e.g., AWS, Azure, Google Cloud) is highly desirable.

Preferred technical and professional experience

• Strong critical thinking skills to identify and build consensus around a new course of action.

• Leadership of brand & content projects involving a variety of stakeholders and disciplines.

• Proven experience fostering trusted and influential relationships with internal and external partners to ensure application of insights to maximize brand and content engagement.

• Experience building relationships with executives and stakeholders, both internally and externally (executives, clients, agencies, business partners).

• Experience working in a partner or channel ecosystem.

• Background in enterprise technology or developer platforms.

• Global marketing experience and/or localization workflows.

• Proven track record of building messaging and content for channel/partner audiences.

• Experience working in a global team, ideally with responsibilities across multiple geographies.

• Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement.

• A portfolio that demonstrates a depth and breadth of brand, messaging and/or content strategy and development.

• Personal eminence in Brand & Content strategy.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Job Title

Senior Brand & Content Strategist

Date posted

23-Jun-2025

Job ID

42267

City / Township / Village

RESEARCH TRIANGLE PARK, Austin, New York

State / Province

Texas, New York, North Carolina

Country

United States

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

130,000.00

Projected Maximum Salary per year

225,000.00

Position type

Professional

No Travel

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?