Enterprise Operations IBM External Communications Professional Professional Multiple Cities

Avature; New York (NY); Hybrid; USD 116,000 - 176,000; Full time

Job summary

Join a forward-thinking company as an External Communications Professional, where your expertise in media relations and storytelling will help shape the narrative of a leading technology firm. In this dynamic role, you will engage with various stakeholders, develop impactful communication strategies, and drive initiatives that enhance market awareness across the Americas. This position offers a collaborative environment where creativity and adaptability are valued, providing a unique opportunity to contribute to the company's growth and reputation. If you're passionate about communication and eager to make a difference, this role is perfect for you.

Benefits

Healthcare benefits

401(k) financial program

Generous paid time off

Training and educational resources

Diverse employee resource groups

Qualifications

• 5-7 years in media relations with proven results in communications.
• Strong writing skills with the ability to simplify complex topics.

Responsibilities

• Develop and execute external communications strategies across the Americas.
• Collaborate with diverse stakeholders to enhance IBM's market presence.

Skills

Media Relations

Written Communication

Verbal Communication

Project Management

Storytelling

Business Acumen

Creativity

Adaptability

Education

High School Diploma/GED

Bachelor's Degree

Tools

Social Media Platforms

Media Monitoring Tools

Job description

IBM is seeking an experienced and motivated external communications professional with the right experience, expertise and enthusiasm to join the Corporate Affairs team and focus on building IBM’s reputation and driving increased market awareness in the Americas.

Based in Austin or New York City, the successful candidate will independently apply their communications skills and best practices to help drive and execute external communications initiatives within US markets and more broadly across the Americas team.

Your role and responsibilities

Working closely with the wider Americas communications team, the successful candidate will collaborate with multiple and diverse internal and external stakeholders including clients, partners, subject matter experts, business leaders, journalists, influencers and employees to help tell the IBM story.

The role requires:

• Strong written and verbal communication and social media skills.
• Business acumen and a growth-oriented, resourceful mindset.
• A strong understanding of the technology industry and the Americas media landscape.
• The ability to build communications strategies that reach intended audiences and directly advance pre-determined objectives, while collaborating effectively and serving as a trusted advisor with partners, stakeholders and leadership to determine the best course of action.

The chosen candidate will operate in a flexible and thriving in-office environment, working collaboratively with the marketing, communications, and CSR teams.

Core Responsibilities include:

• Progressing external communications earned media initiatives, client and ecosystem storytelling across the United States and more broadly within the Americas.
• Fostering strong, collaborative relationships to team with colleagues on fast-breaking developments and longer-term market awareness opportunities.
• Understanding the US Media landscape and IBM’s key target audiences to develop and execute, in collaboration with IBM Business Units as well as with outside agencies, effective and impactful external communications strategies, activities and plans.
• Working hand-in-hand with IBM Americas spokespeople and subject matter experts to progress client stories, thought leadership and information that supports external positioning, as well as internal engagement and pride.
• Taking a data-driven approach to media relations: Work with colleagues to analyze audiences, engagement and results to understand strategic positioning, key messages and impact of activities. Ability to flexibly and resourcefully evolve activities and tactics where needed.
• Developing a deep understanding of the IBM Americas business and technology portfolio, alongside how we partner with sales and marketing to build external communications initiatives that help drive IBM’s overall strategy and growth initiatives.
• Translating complex technical concepts into engaging content for all audiences.
• Efficiently handling multiple projects, communications and competing priorities with an agile, dynamic prioritization mindset.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• 5-7 years experience in media relations campaign deployment. Proven results in external communications planning and deployment.
• Ability to operate and communicate in complex, multistakeholder, and multicultural environments.
• Strong writing and storytelling capability with a passion for breaking down complex topics into consumable, understandable and applicable content.
• Deep understanding of the United States media landscape, with a focus on high-impact regional media.
• Efficient and effective project manager that can work fast while maintaining high quality and accuracy to meet deadlines.
• Collaborative, highly organized team player who is enthusiastic about partnering across teams.
• Positive can-do attitude with ability to use creativity and judgement when clearing obstacles.
• Curious, outcomes-focused learner who quickly develops an understanding of a wide range of subjects.
• Creative thinker who innovates and can develop and execute new, effective ways of communicating.
• Self-Starter / Entrepreneurial mindset.

Growth minded

Willing to adjust ways of working and communication approaches based on current business needs and results.

Excellent verbal and written English communications skills.

Preferred technical and professional experience

• Direct experience with enterprise technology companies.
• Strong cross-US media network.
• Fast, adaptable writer who is driven by a 24-hour turnaround mentality.
• Media editorial planning and execution.
• Experience with various tools and approaches to communications.
• Agility and resilience communicating in a rapidly evolving environment.
• Strategic communication and project management skills.
• Additional background in Executive and Social Media communications is an asset.
• Spanish, Portuguese or French language skills are an asset.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships lives in what we do as IBMers.

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage.
• Financial programs such as 401(k), life insurance, and opportunities for performance-based salary incentive programs.
• Generous paid time off including 12 holidays and parental bonding leave.
• Training and educational resources on our personalized learning platform.
• Diverse and inclusive employee resource groups and volunteer opportunities.

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year.

Job Title: IBM External Communications Professional

Date posted: 18-Apr-2025

Job ID: 24424

City: Austin, New York

State: Texas, New York

Country: United States

Work arrangement: Hybrid

Area of work: Enterprise Operations

Employment type: Regular

Contract type: Regular

Projected Minimum Salary per year: 116,000.00

Projected Maximum Salary per year: 176,000.00

Position type: Professional

Some travel may be required based on business demand.