Enterprise Operations Ecosystem Service Field Marketing Professional Professional New York, US

Avature; New York (NY); Hybrid; USD 126,000 - 236,000; Full time

Job summary

A leading company is seeking an Ecosystem Service Field Marketing Professional to drive market engagement with service partners. This role involves designing marketing strategies, analyzing their impacts, and requires collaboration across teams. Ideal candidates should have an associate's degree and expertise in marketing practices. This position offers a competitive salary along with a dynamic blend of remote and in-office work.

Benefits

Healthcare benefits

401(k) program

Generous paid time off

Training and educational resources

Diverse and inclusive employee resource groups

Qualifications

• Fluency in English required.
• Experience in creating and implementing successful marketing plans preferred.
• Ability to work with cross-functional teams.

Responsibilities

• Design and execute marketing plans with Service partners.
• Measure and analyze marketing activities impact.
• Collaborate with sales and internal stakeholders.

Skills

Marketing Plans

Collaboration

Market Insights

Effective Communication

Education

Associate's Degree/College Diploma

Tools

Salesforce CRM

Job description

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

This Ecosystem Service focused role serves as the face of marketing to Service business partners. You are externally focused to bring the voice of the partner and market insights into IBM.You’re responsible for knowing and understanding IBM clients, partners, sellers, offerings, and overall market trends – what’s important to whom and why and how IBM can uniquely bring value to the client.

As a Field Marketing Ecosystem Professional, you’ll build market engagement plans with Service partners globally to drive business pipeline and revenue objectives based on a deep understanding of clients, partners and markets. As a Field Marketer, you will:

· Design and execute marketing plans to support go-to-market strategies with Service partners

· Leverage knowledge of multiple tactics and marketing and work closely with communications team for adding activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing

· Brief, enable and collaborate with Sales, Clients, IBM Service Partners and/or internal stakeholders

· Measure, analyze, and report on the impact of marketing and communications activities using IBM demand generation programs for Service partners

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Required education

Associate's Degree/College Diploma

Preferred education

Associate's Degree/College Diploma

Required technical and professional expertise

· Readiness to travel 20% annually

· Fluency in English

Preferred technical and professional experience

· Experience in Ecosystem, creating and implementing successful marketing plans, leveraging a range of tactics and technologies within budget, and on time

· Ability to work with cross functional and multicultural teams

· Ability to align to set goals and objectives, while being able to quickly pivot based on business needs

· Understanding of technology products, sales cycles, and solution positioning

· Working knowledge of salesforce CRM ideal

· Ability to leverage data to make market aligned decisions to support go-to-market execution

· Ability to communicate effectively to key stakeholders ( senior leadership in Sales and Marketing, internal and externally)

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Job Title

Ecosystem Service Field Marketing Professional

Date posted

27-May-2025

Job ID

36485

City / Township / Village

New York

State / Province

New York

Country

United States

Work arrangement

Onsite

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

126,840.00

Projected Maximum Salary per year

235,560.00

Position type

Professional

Up to 20% or 1 day a week

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?