Enterprise Operations Americas Consulting Field Marketing - Cybersecurity, SAP and Oracle Profe[...]

Avature; New York (NY); Hybrid; USD 130,000 - 225,000; Full time

Job summary

A leading company is seeking a motivated Consulting Field Marketing & Communication Professional in New York to drive consulting signings in the Cybersecurity, SAP, and Oracle space. The role involves developing marketing strategies, engaging clients and partners, and measuring marketing impact. Candidates should have a strong marketing background and excellent communication skills. This position offers a hybrid work environment with opportunities for growth and development.

Benefits

Healthcare benefits

401(k) plan

Generous paid time off

Training and educational resources

Qualifications

• 6-10 years Marketing experience required.
• Expertise in pipeline analysis to drive results.
• Experience in developing marketing strategy.

Responsibilities

• Build go-to-market plans to drive consulting signings.
• Develop and execute marketing strategies for growth.
• Measure and report on marketing impact.

Skills

Marketing

Communication

Pipeline Analysis

Client Engagement

Education

Bachelor's Degree

Master's Degree

Job description

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

IBM is seeking a motivated and experienced marketing professional to support the Consulting segment within the SAP, Oracle and Cybersecurity space

Your role and responsibilities

As a Consulting Field Marketing & Communication Professional, you’ll build go-to-market plans in your geography/market to drive consulting signings pipeline and signings objectives based on a deep understanding of clients, partners and the local market.

The Consulting Marketer will help achieve the following objectives for the market he/she covers:

• Grow IBM Consulting pipeline through sell-to / sell-through Strategic Partners and Alliances. Coach their team onpipeline analysis and directs the work of overall multi-program plans across team members to drive tangible and quantifiable results with omnichannel journeys (events, campaigns, digital, etc.)
• Develop and execute marketing strategies in support of Consulting Growth Platforms.
• Deepen engagement with client and strategic partners. Lead by example and coach their team on being experts on client and partner audiences as well as competitors- and actively bringing insights from the field back to IBM to ensure audience centricity across teams and client feedback to improve marketing execution.
• Drive brand eminence and advocacy through client references, client speaking engagements and external communications. Lead by example and coaches the team to proactively collect and action client and partner feedback to improve marketing execution across programs and accelerate impact in market (messaging, programs, etc.)
• Develop marketing strategies to progress pipeline across priority campaigns. Coach their team on how to determine innovative ways to progress pipeline and works across teams to create and execute progression-oriented programs and campaigns.
• Lead with Go-To-Market Expertise: Collaborate with Sales, Clients, IBM Strategic Partners / Alliances and key internal stakeholders. Brief, enable and mentor team on IBM’s GTM motions, what help them differentiate from competition, able to create a plan of impactful programs, and actively coaching broader team on how to compete and win in the market.
• Measure, analyze, and report on the impact of marketing and communications activities.
• Serving as the main POC to executive stakeholders for Cybersecurity, co-creating Americas marketing plans with them to drive outcomes for their businesses
• Execute across multiple projects of high complexity and influence functional strategy for the Cybersecurity service line, focusing on all strategic partner ISVs and CSPs
• Be recognized as Subject Matter Expert in Cybersecurity and SAP/Oracle related offerings and Consulting offerings in implementation, operation, and advisory services and the benefits for different buyer cohorts
• Lead others in their work, providing innovative ideas, working across multiple client segments, partners, and markets. Serve as the voice of the Americas in all phases of planning to ensure that cross-disciplinary worldwide plans are able to land in the geo and drive outcomes for the business

As part of our flexible and collaborative approach, we require candidates to enjoy the hybrid experience, working in our office three times a week.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• 6-10 years Marketing experience.
• Expertise in pipeline analysis to drive results across the marketing mix.
• Expertise in client and partner audiences, bringing insights from the field back to IBM.
• Experience in developing marketing strategy and supporting marketing execution plans.
• Excellent written and verbal communication skills.

Preferred technical and professional experience

• Experience working with IBM Strategic Partners and/or Alliances and co-marketing.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Job Title

Americas Consulting Field Marketing - Cybersecurity, SAP and Oracle

Date posted

12-May-2025

Job ID

31136

City / Township / Village

New York

State / Province

New York

Country

United States

Work arrangement

Hybrid

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

130,000.00

Projected Maximum Salary per year

225,000.00

Position type

Professional

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?