Enterprise Field Marketing Director

Socket.dev; Phoenix (AZ); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Healthcare programs

Vision & Dental

HSA & FSA

Mental health support

Parental leave

Paid holidays

PTO

Development stipend

Wellness benefits

Lunches provided

Commuter benefits

Job summary

Verkada is seeking a Field Marketing Manager to lead the Enterprise segment as the go-to-market driver for demand generation and pipeline creation. You will collaborate with sales, product marketing, and partners to build credibility and a best-in-class ecosystem around physical security and cloud solutions.

You will own regional campaigns, ABM programs, and executive-level engagement with customers, while traveling 30-40% of the time to customers and events.

Qualifications

• 7-12 years of B2B marketing experience, with 3+ years in Enterprise Marketing.
• Ability to execute on multiple concurrent events with cross-functional teams.
• Experience with channel or strategic partners to plan and execute programs.
• Strong understanding of personas driving the procurement process and Verkada’s value proposition.
• Proven advisor to sales leadership and entrepreneurial in fast-paced environments.
• Proven track record of creative or out-of-the-box demand generation programs.
• Willingness to travel 30-40% of the time (1-2 days per week on average).

Responsibilities

• Act as the main counterpart to sales leadership and CMO for the Enterprise segment.
• Lead regional and local campaigns, events, webinars, and partner activity to hit pipeline goals.
• Execute ABM programs and show reps how to implement elements themselves.
• Drive thought leadership and customer executive collaboration in physical security and cloud topics.
• Advise the marketing hub on planning and measuring demand generation campaigns.
• Collaborate with channel partners to strengthen marketing and customer engagement.
• Coordinate with Product Marketing to align positioning and assets for the Global segment.

Skills

B2B marketing

Enterprise marketing

Event management

Channel partnerships

Sales alignment

Travel 30-40%

Inbox zero

Job description

Verkada is seeking a Field Marketing Manager to lead the Enterprise segment as the go-to-market driver for demand generation and pipeline creation. You will collaborate with sales, product marketing, and partners to build credibility and a best-in-class ecosystem around physical security and cloud solutions.

You will own regional campaigns, ABM programs, and executive-level engagement with customers, while traveling 30-40% of the time to customers and events.