Senior Field Marketing Manager - Enterprise

Verkada; San Mateo (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

Professional development stipend

Job summary

Verkada is seeking a Field Marketing Manager for our Enterprise West business line in San Mateo, California. This role is pivotal for defining the strategic direction and executing marketing efforts to build a robust pipeline with enterprise clients.

The ideal candidate will bring 7-12 years of B2B marketing experience, demonstrating success in managing events and driving campaigns while closely collaborating with sales teams. Attractive benefits include extensive healthcare and professional development support.

Qualifications

• 7-12 years of B2B marketing experience with 3+ years in Enterprise Marketing.
• Ability to execute multiple concurrent events with cross-functional teams.
• Experience with channel or strategic partners for program execution.

Responsibilities

• Serve as the main counterpart to sales leadership for pipeline goals.
• Execute regional and local campaigns with partners.
• Drive customer collaboration on physical security topics.

Skills

B2B marketing experience

Event management

Excellent communication

Channel partner collaboration

Analytical skills

Entrepreneurial spirit

Job description

About the Role

As a Verkada Field Marketing Manager you are the CMO for our Enterprise West business line and an essential part of the overall Go‑To‑Market team. You will be instrumental in defining the strategic direction of our Enterprise sales segment and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best‑in‑class ecosystem of security expertise to build market credibility and define the trajectory of our Enterprise business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from the largest companies on the planet.

What You’ll Do

• You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets
• Execute best-in‑class regional and local campaigns, both direct and with partners. Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
• Work with top channel partners to develop their overall marketing and customer engagement approach
• Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Global segment

What You Bring

• 7-12 years of B2B marketing experience with 3+ years experience in the Enterprise Marketing
• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross‑functional teams
• Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
• Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada's value proposition
• Proven ability to act as an advisor and peer with sales leadership
• Entrepreneurial spirit and ability to execute in ambiguous fast‑paced environments
• Proven track record executing creative or out‑of‑the‑box event and demand generation programs
• Willingness to travel 30-40% of the time (1-2 days a week on average)
• Inbox 0 mentality

Employee Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well‑being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

Estimated Annual Pay Range: $180,000 - $240,000 USD

Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.