Enterprise Events Lead: VIP Dinners & Roundtables

Hexmodal; New York (NY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Unlimited PTO

Health insurance

Job summary

Hexmodal is seeking its first Enterprise Events Associate to design and own an owned events program that sits above our 70+ trade shows and conferences. You will decide formats, audiences, and venues, and you will own guest lists, budgets, and follow-up plans.

You will build playbooks for VIP dinners, peer roundtables, customer lunches, and site visits; run end-to-end events; and partner with Sales, Business Development, and Marketing to shape pipeline.

Qualifications

• 2–5 years in field marketing or event marketing with accountable attendance.
• Experience running invitation-only events for senior leaders end-to-end.
• Ability to partner with sales on target accounts and manage guest lists.

Responsibilities

• Own the owned-event calendar, delivering ~10 events per quarter.
• Define event formats, venues, messaging, and target lists.
• Coordinate with Sales, BD and Marketing to build prospect lists.
• Maintain advocate bench and recruit hosts.
• Deliver attendee details to SDR within 2 business days and report metrics.
• Own and reforecast budgets and ensure compliance.

Skills

Field marketing

Event marketing

Customer marketing

HubSpot familiarity

Tools

HubSpot

Job description

About Hexmodal

Hexmodal builds smart devices and a simple software platform that help facilities teams automate routine compliance testing, monitoring, and documentation. Our technology helps teams spend less time on manual rounds and more time on the maintenance work that keeps buildings operating safely. Today, Hexmodal supports more than 180 health systems across 48 states.

The Mission

We are looking for our first Enterprise Events Associate to build Hexmodal's owned events layer: the invitation-only program that sits on top of the 70+ trade shows and conferences we already sponsor each year.

Sponsored conferences work, and they are not going away. What they cannot give us is depth or selection. A badge scan and five minutes at the booth is a thin relationship, and we do not get to choose who walks up. The people who decide our largest deals, the corporate directors and VPs who approve system-wide purchases, are largely not on the show floor at all. Neither are our best assets: the facility managers who already advocate for us, the customers who will take a reference call, and the operators who have become genuine champions. Owned events are how we choose the room instead of accepting it.

You will design and run small, high-trust formats: VIP dinners, peer roundtables, customer lunch and learns, prospect reference site visits, and relationship activities such as golf and clay shoots. You decide what the event is, who belongs in the room, why a senior facilities leader would give up an evening, and what happens in the two days after. A Field Marketing Associate owns event and travel logistics and an Enterprise SDR works the invitation lists and confirmations, so your leverage is judgment and design, not booking and chasing.

This is a net-new role and a net-new layer of the enterprise GTM strategy. Nothing here exists yet, which means high authority and a real build: the program you design is the one the company carries into a market of roughly 650 US health systems. You will be measured on qualified meetings, sourced pipeline, and referrals, never on attendance counts.

Role Outcomes

By day 90: the foundation for owned events

• Written and approved playbooks for the three core formats (VIP dinner, peer roundtable, reference site visit), each specifying target audience, run of show, budget per head, and the follow-up standard.

• One VIP dinner and one peer roundtable run end to end, start to finish, personally.

• A named advocate list built with Business Development: ~25 prospects and customers tagged by what each will actually do, host a dinner, co-present a session, take a reference call, or attend as a peer draw.

• A guest-list process agreed in writing with BD and the account reps, covering how target lists get built and who breaks a tie.

• A 12-month speaking and abstract calendar covering the state associations and ASHE regional conferences, with submissions filed for every deadline still open.

• At least two customers formally committed to host or co-present.

By day 180: owned events as pipeline generation

• Owned events running at 10 per quarter against the sponsorship calendar, not one-offs.

• The peer roundtable series established as a recurring format once per quarter, with eight to twelve facility managers, directors, and VPs per table.

• A baseline cost per qualified executive engaged, established and reported per format, with the formats that do not earn their spend flagged for retirement.

• Attendee details reaching the right rep and SDR within two business days of every event, at 95% compliance.

By end of year one: owned events as growth lever

• 40 owned events delivered, producing qualified meetings with HFMs as well as director-level-and-above contacts at target health systems.

• Success is ultimately measured in sourced or influenced enterprise pipeline attributable to owned events, reported in HubSpot.

• An active advocate bench of customers who host, co-present, or take reference calls, maintained year-round rather than contacted only when an event is nearby.

Ongoing Responsibilities

• Own the owned-event calendar on a rolling two-quarter basis, delivering roughly 10 events per quarter across VIP dinners, peer roundtables, customer lunch and learns, reference site visits, and relationship activities.

• Define the events, select the venues, build the messaging, work with Sales, Business Development and Marketing to build the prospect lists to target

• Manage all owned events logistics and coordinate with the SDR team on invitations, setting the standard for what great looks like

• Keep the event type playbooks current, retire formats that stop earning their cost per qualified engagement, and pilot new formats as the program learns.

• Run a standing cadence with Business Development and sales reps to build and approve every guest list

• Maintain the advocate bench year-round, recruiting new hosts and co-presenters and staying in contact with advocates outside of event windows.

• Deliver attendee details to the owning SDR within two business days of every event, at 95% compliance in HubSpot.

• Report monthly and quarterly on qualified meetings, sourced and influenced pipeline, and referrals, broken out by format, with cost per qualified executive engaged as a standing metric.

• Own and reforecast the owned-events budget quarterly, including venue negotiation and compliance with health system vendor and gift policies.

Competencies

• Two to five years in field marketing, event marketing, or customer marketing, in a role where you were accountable for getting specific, named people to show up, not for total attendance.

• You have run at least one invitation-only event for a hand-picked senior group, end to end, and you can walk us through how you built that list, including who you deliberately left off and why.

• You can partner with sales reps from a target account list and hold the quality bar, which includes telling a rep that an account does not belong in the room. This is influence without authority, and it is a weekly requirement of the job.

• You can design a session that senior, practical operators find worth their time. Our audience came up through the trades and has no patience for a sales presentation.

• You build relationships that run year-round, so that an invitation is not the only time a customer or advocate hears from us.

• You own a budget and think in unit economics, comfortable managing spend and reporting cost per qualified attendee.

• You are a self-sufficient builder with sound judgment with senior leaders. You write your own plans and briefs and own your own follow-through, you work through ambiguity to build a program from nothing.

Bonus points (nice to have):

• Healthcare, medical device, construction, or facilities industry experience

• Experience with trade associations, conference abstracts, or conference committees

• Experience running customer advisory boards, executive briefings, or a roundtable series

• Experience with customer advocacy or reference programs

• HubSpot familiarity

Compensation & Benefits
We offer competitive compensation along with meaningful equity so you share in the value you help create.

Our benefits include:

• 401(k) match

• 100% coverage of medical, dental, and vision premiums for you and 80% coverage for dependents

• Paid parental leave (for all parents)

• Unlimited PTO

Why Hexmodal

At Hexmodal, you’ll work on real problems with real-world constraints and have meaningful ownership over the results. We’re a growing team that values simplicity, accountability, curiosity, and respect for the facilities professionals we serve.

If you’re excited to build practical technology that makes an important job easier, we’d like to hear from you.

How to apply

Click the link below to apply.

We reserve the right to make use of any unsolicited resumes received from outside recruiting agencies and / or individual recruiters without being responsible for payment of any fees asserted from the use of unsolicited resumes.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, and without regard to disability or status as a protected veteran, or any other status protected by law.