Enterprise Demand Gen & ABM Leader

Modernizing Medicine, Inc; Boca Raton (FL); Hybrid; USD 95,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Life and disability insurance

Tuition reimbursement

LinkedIn Learning access

Hybrid/remote flexibility

Job summary

ModMed, based in Boca Raton, FL, is seeking a Demand Generation Manager to own Demand Gen and ABM for our enterprise market. You will design integrated programs targeting large medical practices, coordinating with Sales, Product Marketing, and Leadership to drive pipeline and revenue.

The role emphasizes multi-channel campaigns, budgets, and events, with a focus on data analytics, patient engagement, and regulatory compliance. Travel ~15–25% expected.

Qualifications

• Bachelor's degree required; Master's preferred.
• 5+ years in B2B marketing with both demand generation and ABM ownership.
• SaaS or software experience; healthcare industry experience preferred.

Responsibilities

• Develop and execute annual marketing plans for demand gen and ABM targeting enterprise medical practices.
• Scale ABM programs with multi-channel plays to engage decision-makers through complex buying cycles.
• Manage budgets, GTM campaigns across paid media, content, events, and outbound plays.
• Collaborate with Sales, Product Marketing, and Leadership to drive pipeline and revenue.
• Produce assets (case studies, white papers, webinars) focused on enterprise drivers like operational efficiency and data analytics.

Skills

Demand generation

ABM marketing

B2B SaaS marketing

Healthcare industry

Executive stakeholder communication

Education

Bachelor's degree

Master's degree preferred

Tools

Marketo

HubSpot

Salesforce

Analytics dashboards

Job description

Join the Team Modernizing Medicine

At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.

A Culture of Excellence

When you join ModMed, you’re joining an award-winning team recognized for innovation and employee satisfaction. From our global headquarters in Boca Raton Florida, and extensive employee base in Hyderabad India, we are a team of 4,500+ passionate problem-solvers on a mission to increase medical practice success and improve patient outcomes:

• Consistently ranked as a Top Place to Work

• 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year”

• 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties

• Florida Venture Forum: Venture-Backed Company of the Year

We are growing fast, thinking big, and we are just getting started.

Ready to modernize medicine with us?

Job Description Summary:

ModMed is seeking a Demand Generation Manager to take full ownership of both Demand Generation and Account-Based Marketing (ABM) initiatives for our enterprise market segment. In this high-impact role, you will design and execute integrated programs tailored to large medical practices, driving engagement across complex, multi-stakeholder buying cycles. Working in close alignment with Sales, Product Marketing, and Executive Leadership, you will own the end-to-end campaign lifecycle—from strategy and budget allocation to pipeline acceleration and revenue generation.

Your Role:

• Develop and execute comprehensive annual marketing plans, taking complete ownership of both Demand Generation and Account-Based Marketing (ABM) strategies to hit target prospect, opportunity, and revenue goals.

• Build and scale targeted ABM programs specifically tailored to large medical practices, orchestrating multi-channel plays to engage key decision-makers through complex buying cycles.

• Manage vertical campaign budgets and partner with Product Marketing and Digital Media teams to deliver full-funnel GTM campaigns across paid media, content, events, and outbound plays.

• Collaborate closely with Sales Representatives, SDRs, and Solution Engineers to execute account plays, align on key account targets, and maintain clear feedback loops.

• Partner with Product Marketing and Corporate Marketing Teams to produce compelling assets—such as case studies, white papers, webinars, and sales enablement tools—focused on enterprise drivers like operational efficiency, data analytics, patient engagement, and regulatory compliance.

• Build and maintain performance dashboards to track campaign health, account engagement, and funnel velocity, using data insights to optimize marketing spend.

• Identify, plan, and execute strategy for key trade shows and event activations to generate enterprise leads and deepen relationships with target accounts.

Skills & Requirements:

• Bachelor's degree required (Master's degree preferred).

• 5+ years of B2B marketing experience with a proven, documented track record of success owning both demand generation and Account-Based Marketing strategies.

• SaaS or software industry experience is strongly desired; experience in the healthcare industry (working with medical practices or health systems) is preferred.

• Deep understanding of navigating long, complex buying cycles in the enterprise market segment.

• Exceptional written, verbal, and presentation skills, with a proven ability to present strategies and metrics confidently to executive stakeholders and sales leaders.

• Demonstrated ability to translate complex product capabilities into compelling value proposition statements that influence healthcare decision-makers.

• Ability to travel 15% to 25% for trade shows, event activations, and team alignments.

ModMed Benefits Highlight: At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:

United States

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution,
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs,
• Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
• Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

PHISHING SCAM WARNING: ModMed is among several companies recently made aware of a phishing scam involving imposters posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from ModMed without a formal interview process, and valid communications from our hiring team will come from our employees with a ModMed email address ([e-mail]). Please check senders’ email addresses carefully. Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process. If you are receiving communications as described above, please report them to the FTC website.