Enrollment Services Specialist - Public Health Sciences

The Pennsylvania State University; Hershey (PA); Hybrid; USD 49,188 - 71,340; Full time

Benefits offered by this job

75% tuition discount

Hybrid work environment

Competitive benefits

Job summary

Penn State College of Medicine is seeking an Enrollment and Recruitment Strategist to lead data-driven marketing and recruitment efforts supporting graduate and professional program enrollment.

You will bridge marketing strategy and enrollment outcomes, designing integrated campaigns and engaging prospective students across the recruitment lifecycle, leveraging analytics and customer engagement to attract, convert, and enroll high-quality applicants.

Qualifications

• Associate Degree and 4+ years of relevant experience.
• Experience in higher education marketing, admissions, or enrollment management.
• Strong communication and interpersonal skills.
• Familiarity with CRM systems (e.g. Salesforce) and marketing automation tools.
• Knowledge of SEO/SEM, paid media, and web analytics platforms.
• Experience supporting graduate or professional program recruitment.

Responsibilities

• Develop and execute multi-channel marketing strategies (digital, web, email, social, paid media, and content) to drive awareness and enrollment.
• Analyze audience data, market trends, and competitor activity to inform recruitment messaging.
• Create and manage targeted campaigns aligned to enrollment funnel goals (inquiry, application, yield).
• Oversee content development (webpages, emails, social media, videos) for consistency and engagement.
• Manage SEO/SEM and digital advertising campaigns to maximize reach and conversion.
• Prepare reports on marketing effectiveness, enrollment results, and trends; identify improvements.

Skills

Data-driven decisions

Analytical thinking

Strategic marketing

Communication & storytelling

CRM knowledge (Salesforce)

Education

Associate Degree

Tools

Salesforce

Marketing automation tools

SEO/SEM tools

Job description

POSITION SPECIFICS

Position Summary

The Department of Public Health Sciences at the Penn State College of Medicine is seeking an experienced Enrollment and Recruitment Strategist to lead data-driven marketing and recruitment efforts that support graduate and professional program enrollment.

This position serves as a critical connector between marketing strategy and enrollment outcomes, designing and executing integrated campaigns while actively engaging prospective students throughout the recruitment lifecycle. The successful candidate will leverage digital marketing, analytics, and student engagement strategies to attract, convert, and enroll high-quality applicants while ensuring a seamless prospective student experience.

Primary Responsibilities

Marketing Strategy & Campaign Management

• Develop and execute multi-channel marketing strategies (digital, web, email, social, paid media, and content) to drive awareness and enrollment.
• Analyze audience data, market trends, and competitor activity to inform recruitment-focused messaging and positioning.
• Create and manage targeted campaigns aligned to enrollment funnel goals (inquiry generation, application conversion, yield).
• Oversee content development (webpages, email campaigns, social media, videos) to ensure consistency and engagement.
• Manage search engine optimization/search engine marketing efforts and digital advertising campaigns to maximize reach and conversion.
• Establish and track marketing key performance indicators and produce performance reports; adjust strategies based on data insights.

Recruitment Strategy & Funnel Management

• Manage and optimize the prospective student funnel from inquiry through matriculation.
• Partner with academic program leadership to align marketing and recruitment goals with enrollment targets.
• Implement targeted outreach initiatives, including list development, pipeline partnerships, and digital lead generation.
• Utilize Customer Relationship Management systems to track engagement, nurture leads, and improve conversion rates.
• Analyze enrollment and funnel data to identify opportunities and gaps in recruitment strategy.

Prospective Student Engagement

• Serve as a key point of contact for prospective students, providing timely and accurate information about programs, admissions, and application processes.
• Deliver a high level of customer service across multiple channels (email, phone, virtual, in-person).
• Guide prospective students through application steps and connect them to appropriate resources (e.g., financial aid, registrar, academic programs).
• Support a welcoming, responsive, and inclusive recruitment experience.

Events & Outreach

• Plan and execute recruitment events such as open houses, webinars, information sessions, and outreach presentations.
• Represent the department at recruitment events, conferences, and partner engagements.
• Coordinate event logistics, promotional materials, and communication strategies.
• Support outreach to key pipeline audiences and partners.

Reporting, Operations, & Continuous Improvement

• Prepare regular reports on marketing effectiveness, recruitment results, and enrollment trends.
• Identify and implement process improvements to enhance efficiency and the student experience.
• Collaborate with internal stakeholders across marketing, admissions, and academic programs.

Preferred Qualifications

• Experience developing and executing digital marketing campaigns and analyzing performance metrics.
• Strong communication and interpersonal skills with a customer-focused mindset.
• Experience in higher education marketing, admissions, or enrollment management.
• Familiarity with Customer Relationship Management systems (e.g. Salesforce) and marketing automation tools.
• Knowledge of SEO/SEM, paid media, and web analytics platforms.
• Experience supporting graduate or professional program recruitment.

Key Competencies

• Data-driven decision-making and analytical thinking.
• Strategic marketing and campaign planning.
• Recruitment and enrollment management principles.
• Customer service and relationship building.
• Communication, storytelling, and brand alignment.

Why Join Us

At Penn State College of Medicine, you will contribute to advancing public health education while helping shape the next generation of health professionals. This role offers the opportunity to combine strategic marketing expertise with meaningful student impact, working in a highly collaborative and mission-driven environment.

Work Schedule

• Full-time, 40 hours per week
• Opportunity for hybrid work environment (2 days in office, 3 days remote)
• Standard weekday schedule with occasional evening/weekend events.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Associate Degree4+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $49,188.00 - $71,340.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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