Enrollment Outreach & Marketing Manager

Sacbar; Pasadena (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Sequoyah School seeks an energetic professional to expand its presence, cultivate partnerships, and grow the admissions pipeline for Kindergarten and 9th grade. The role emphasizes outreach to feeder schools, community organizations, and partners, with a focus on generating inquiries and guiding families through the application process.

The ideal candidate blends enrollment marketing, CRM/data analytics, and community engagement, and is willing to work flexible hours for events and networking.

Qualifications

• Education: Bachelor’s degree in education, marketing, communications, business administration, or a related field; Master’s degree preferred.
• Experience: 3-7 years in admissions, enrollment management, business development, community engagement, marketing, partnership development, nonprofit advancement, or related customer acquisition roles.
• Core Competencies: A proven growth-minded relationship-builder with a passion for networking, public speaking, and community engagement.
• Technical Skills: Familiarity with CRM systems and digital pipeline management; experience with Finalsite is highly desirable.
• Schedule Flexibility: Willingness to work flexible hours, including evenings and weekends, to attend community events and networking functions.

Responsibilities

• Develop and execute a targeted outreach strategy to drive inquiry numbers.
• Proactively identify, build, and maintain pipelines with feeder schools, community organizations, consultants, international partners, and other referral sources.
• Partner with Advancement and Communications to create and implement integrated enrollment marketing campaigns across digital, print, email, social media, and community outreach channels.
• Create and coordinate enrollment marketing content, including student stories, classroom highlights, and community partnerships, to strengthen brand awareness and attract prospective families.
• Partner with the Admissions Team to convert interest into applicants and coordinate yield programming, new family onboarding processes, and summer engagement for admitted families.
• Guide interested families through the application, interview, and assessment process.
• Contribute applicant insights as part of the Admissions Committee.
• Develop and maintain structured follow-up communication cadences with prospective families using Finalsite automated workflows.
• Leverage data analysis and reporting tools to assess recruitment activity and pipeline health.
• Create, promote, and execute out-of-the-box recruitment events, community workshops, and partner information sessions.
• Cultivate long-term partnerships with feeder schools, educational consultants, youth organizations, camps, after-school programs, employers, and community leaders.
• Track the ROI of outreach initiatives and partnerships using Finalsite data analytics.
• Represent the Sequoyah community at events.

Skills

Relationship-building

Public speaking

Community engagement

Networking

CRM familiarity

Education

Bachelor’s degree in education, marketing, communications, business administration, or related field

Master’s degree preferred

Tools

Finalsite

CRM systems

Job description

Sequoyah School is seeking an energetic, entrepreneurial, and charismatic professional to expand the school's presence in existing and emerging markets, cultivate strategic educational and community partnerships, and grow the admissions pipeline. This individual will play a critical role in increasing brand awareness, generating qualified inquiries, and driving enrollment at the school's primary entry points, Kindergarten and 9th grade.

This position is highly outward-facing, requiring a relationship-builder who will proactively represent Sequoyah and establish networks with local schools, youth sports leagues, community organizations, local businesses, and non-profits. The ideal candidate will blend community engagement, strategic outreach, and enrollment marketing with strong CRM and data management skills to drive inquiry growth and improve enrollment outcomes.

Key Responsibilities

Market Development, Pipeline Growth, and Marketing

• Develop and execute a targeted outreach strategy to drive inquiry numbers.
• Proactively identify, build, and maintain pipelines with feeder schools, community organizations, consultants, international partners, and other referral sources.
• Partner with Advancement and Communications to create and implement integrated enrollment marketing campaigns across digital, print, email, social media, and community outreach channels.
• Create and coordinate enrollment marketing content, including student stories, classroom highlights, and community partnerships, to strengthen brand awareness and attract prospective families.

Pipeline Management

• Partner with the Admissions Team to convert interest into applicants and coordinate yield programming, new family onboarding processes, and summer engagement for admitted families.
• Guide interested families through the application, interview, and assessment process.
• Contribute applicant insights as part of the Admissions Committee.
• Develop and maintain structured follow-up communication cadences with prospective families using Finalsite automated workflows.
• Leverage data analysis and reporting tools to assess recruitment activity and pipeline health.

Community Partnerships and Events

• Create, promote, and execute out-of-the-box recruitment events, community workshops, and partner information sessions.
• Cultivate long-term partnerships with feeder schools, educational consultants, youth organizations, camps, after-school programs, employers, and community leaders.
• Track the ROI of outreach initiatives and partnerships using Finalsite data analytics.
• Represent the Sequoyah community at events.

The successful candidate will:

Increase inquiry volume at key entry grades.
Develop new strategic community partnerships.
Expand Sequoyah's visibility in priority markets.
Build a sustainable pipeline of prospective families through relationship-based outreach.
Compensation & Benefits

Sequoyah School celebrates diversity and is committed to fostering a nurturing and inclusive educational community. We encourage candidates from all backgrounds to apply.

Qualifications & Skills

Education: Bachelor’s degree in education, marketing, communications, business administration, or a related field; Master’s degree preferred.

Experience: 3-7 years in admissions, enrollment management, business development, community engagement, marketing, partnership development, nonprofit advancement, or related customer acquisition roles.

Core Competencies: A proven growth-minded relationship-builder with a passion for networking, public speaking, and community engagement.

Technical Skills: Familiarity with CRM systems and digital pipeline management; experience with Finalsite is highly desirable.

Schedule Flexibility: Willingness to work flexible hours, including evenings and weekends, to attend community events and networking functions.