Enrollment Manager (Associate Director, Enrollment Database Administrator (REOPENED)

CUNY Baruch College; New York (NY); On-site; USD 73,000 - 83,000; Full time

Job summary

CUNY Baruch College is seeking a dedicated Enrollment Manager to optimize CRM management and support data-driven decision-making in enrollment practices. The ideal candidate will enhance communication workflows, manage data integrity, and collaborate across departments in a vibrant academic environment.

Benefits

Health and wellness benefits

Tuition waivers for CUNY graduate study

Generous paid time off

Qualifications

• Bachelor's degree and six years of related experience required.
• Experience in CRM systems, particularly Slate preferred.
• Strong analytical skills and attention to detail necessary.

Responsibilities

• Oversee daily administration and user setup of Slate CRM.
• Perform audits and ensure accurate data management.
• Develop communication workflows and manage automated campaigns.

Skills

Data Management

CRM Management

Communication

Analytical Skills

Education

Bachelor's degree

Tools

Slate

Job description

Enrollment Manager (Associate Director, Enrollment Database Administrator (REOPENED)

POSITION DETAILS

"At Baruch College we believe that student success is everyone?s responsibility"

Nestled in the vibrant Gramercy Park/Flatiron district of Manhattan, Baruch College stands as a beacon of opportunity within the City University of New York (CUNY) system. With a proud legacy of serving a diverse student body exceeding 19,000, we embrace individuals from various cultural, socioeconomic, and educational backgrounds, embodying our commitment to inclusivity and academic excellence. Recognized by The Chronicle of Higher Education for our role in advancing student social mobility, Baruch is honored to be designated as a Hispanic and Asian American, Native American, and Pacific Islander Serving Institution, further solidifying our dedication to diversity and equity.

The Enrollment Manager at Baruch College will play a critical role in supporting and optimizing the Customer Relationship Management (CRM) platform. The successful candidate will work collaboratively with undergraduate and graduate enrollment areas to support the implementation, adoption and effective use of Baruch College?s CRM platform. Reporting to the Director of Enrollment Communications and Operations, the incumbent will maintain CRM functionality that reflects Baruch?s enrollment funnel and student success strategies. The role includes configuring and maintaining the CRM to ensure smooth and accurate data management, supporting enrollment processes, and delivering insights that drive student recruitment and retention.

As the primary point of contact for CRM management, the Enrollment Manager will develop, implement, and refine communication workflows, campaign automations, and reporting tools. This includes creating a user-friendly interface for internal teams, enhancing data accuracy, and continuously exploring CRM features to improve enrollment processes. The manager will also serve as a critical resource for the CRM implementation team, working collaboratively to train staff, provide user support, and establish best practices for CRM use across the enrollment areas.

Responsibilities:

• Manage and Maintain Slate CRM - Oversee daily administration, user setup, security roles, system configurations, and ensure seamless data integration with university systems (SIS, financial, and vendor platforms).
• Data Management & Integrity - Perform regular audits, troubleshoot data issues, manage imports/exports, and ensure accurate prospect, inquiry, applicant, and admit records.
• System Customization & Optimization - Configure and enhance Slate features, including workflows, fields, portals, forms, entities, datasets, and processing rules, to meet institutional needs.
• Reporting & Analytics - Develop, manage, and refine complex queries, custom reports, and dashboards to support enrollment management, student success, and institutional decision-making.
• Communication & Campaign Management - Create, test, and deploy automated email and text campaigns, including segmentation, personalization, and audience management for Enrollment communications.
• End-User Support & Training - Provide day-to-day technical support, develop training resources, and conduct workshops to ensure efficient system use across departments.
• System Performance & Troubleshooting - Monitor system health, identify processing and technology issues, and implement solutions to improve operational efficiency.
• Technology Implementation & Process Improvement - Identify, recommend, and integrate new Slate functionalities, ensuring continuous system enhancement and adoption of best practices.
• Documentation & Compliance - Build and maintain documentation on CRM processes, policies, and security protocols to ensure system integrity and compliance.
• Collaboration & Strategic Planning - Work with stakeholders across Enrollment and other departments to align CRM capabilities with institutional goals, improving data-driven decision-making.

QUALIFICATIONS

Bachelor?s degree and six years? related experience required.

Preferred Qualifications:

• Previous knowledge and working in Slate
• Experience that demonstrates good knowledge of manual and automated record management systems¿
• Demonstrated experience with logic, technical design and workflow concepts¿
• Understanding of marketing and recruitment communication practices.¿
• Ability to handle information of sensitive and confidential nature in the utmost professional manner.¿¿
• Knowledge of FERPA requirements for the security of applicant and student information.¿
• Demonstrate a high level of professionalism, initiative, resourcefulness, and personal accountability.

CUNY TITLE OVERVIEW

Manages a College Enrollment function or unit.

• Oversees daily office activities and staff development to ensure efficient and effective enrollment operations
• Assists senior management in developing plans, implementing initiatives and assessing performance
• Recommends and implements improvements to schedules, policies and procedures to advance unit effectiveness
• Serves as resource expert on enrollment practices to resolve complex student issues, and assists students with special circumstances in receiving support
• Plans and executes workshops, orientation sessions, and events to acquaint students with enrollment processes
• Reviews and approves content for print and on-line enrollment materials
• Prepares analytical and statistical reports for management
• May manage professional and/or clerical staff as well as department budget
• Performs related duties as assigned.

Job Title Name: Enrollment Manager

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

$73,227- $82,928; Salary commensurate with education and experience.

CUNY is in the process of implementing salary schedule increases. Once implemented, salaries of eligible employees will be adjusted by 6.09% with additional increases of 3.25% effective 9/1/2025 and 3.5% effective 9/1/26, in accordance with the terms of the PSC-CUNY collective bargaining agreement.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information. Candidates must attach a resume and cover letter.

CLOSING DATE

July 9, 2025

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

30224

Location

Baruch College