Enrollment Coordinator (Remote)

Spring Education Group; West Chester (Chester County); Remote; USD 10,000 - 60,000; Full time

Job summary

An established industry player in education is seeking an Enrollment Coordinator to drive student enrollment for K-12 schools. This role requires a passion for education and exceptional relationship-building skills. You will be responsible for managing inquiries, scheduling campus visits, and collaborating with campus teams to enhance enrollment rates. The ideal candidate will have a strong background in lead conversion and customer service, along with the ability to communicate effectively in both English and Mandarin. Join a dynamic team dedicated to providing quality education and making a significant impact in the lives of families.

Qualifications

• 3+ years in admissions, enrollment, or sales with KPI accountability.
• Bilingual in Mandarin required for effective communication.

Responsibilities

• Drive new student enrollment to meet established KPIs.
• Respond promptly to inquiries and schedule campus tours.
• Maintain accurate records in the CRM system.

Skills

Customer Service

Lead Conversion

Organizational Skills

Problem-Solving

Communication Skills

Bilingual (Mandarin)

Education

Bachelor’s degree in business or education

Tools

Salesforce

Job description

Spring Education Group (PA), 1615 West Chester Pike, West Chester, Pennsylvania, United States of America ● Virtual Req #10007

Tuesday, April 1, 2025

Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.

SUMMARY:

The Enrollment Coordinator (EC) for Independent K-12 (IK12) Schools is accountable for top-funnel recruitment for IK12 school(s) and campus(es). The EC reports to the Lead Enrollment Coordinator (LEC) and drives enrollment growth in collaboration with the entire EC team and campus stakeholders. This position is responsible for providing quality customer service at the time of inquiry, effectively driving quality leads towards campus visits, and successively partnering with campus-based teams to drive successful application rates. As a key member of the Shared Services team, the EC needs a passion for education, a data-driven mindset, and exceptional relationship-building skills. The EC works in close partnership with the entire EC team and our school-based enrollment teams to drive enrollment growth in alignment with our Mission, Vision and Values. The EC is the face of Spring Education Group and our schools creating the first impression with new families and providing insights into what connects each of campuses and what makes each of our campuses unique.

RESPONSIBILITIES:

• Drive new student enrollment to meet or exceed established enrollment KPIs
• Effectively leverage resources to ensure prompt response to and effective handling of all inquiries
• Respond immediately and effectively to in-bound phone, web, marketing, and event inquiries while driving these inquiries to schedule a campus tour/visit
• Oversee follow-up touchpoints that result in inquiries driving towards applications by phone and email
• Maintain accurate and up-to-date understanding of the enrollment process including tuition and fees, campus offerings and more to most effectively answer parent and campus questions
• Ensure that administrative activities are completed in accordance with prescribed SOPs and timelines. These activities include but are not limited to:
  • initial contact with inquiries
  • outreach to interested families to encourage campus tours/visits
  • follow up on tour cancellations and no-shows
• Manage multiple calendars across many campus locations
• Partner closely with campuses on lead-to-enrollment initiatives
• Maintain accurate and up-to-date records in our CRM system, Salesforce
• Handle confidential and non-routine information in a sensitive and professional manner
• Escalate parent and enrollment concerns to supervisor as needed
• Coordinate in collaboration with Marketing and Communications to ensure that all campaigns have expected level of growth at the top of the enrollment funnel
• Assist with special projects as requested by the Lead Enrollment Coordinator
• Regularly evaluate resources and demand to establish appropriate prioritization of work, allocation of support resources, and effective time management to deliver optimal results
• Quickly identify and resolve any issues or challenges that arise in the enrollment process, with support from supervisor as needed, to ensure a positive experience for all inquiries
• Demonstrate professional behavior, including discretion, good judgment and integrity

ESSENTIAL SKILLS & EXPERIENCE:

Experience:

• At least 3 years in an admissions, enrollment, sales or lead conversion role with KPI accountability
• Bachelor’s degree in business, education, or a related field
• Proven success in high-ticket conversion activities; education sector experience is a plus
• Experience in public relations is a plus

Qualifications:

• Bilingual with proficiency in speaking, writing and reading Mandarin required
• Adaptability in a fast-paced and evolving environment
• Demonstrated organizational skills and the ability to prioritize and multitask
• Track record of creative problem-solving with the ability to pivot quickly and be flexible
• Strong lead conversion expertise
• Track record of effective use and stewardship of data
• Strategic and decisive mindset with the ability to manage priorities effectively
• Experience managing databases with Salesforce experience preferred

Communication & Interpersonal Skills:

• Ability to present and communicate clearly and concisely to all levels of professionals, including inquiries and school-based teams in both oral and written communication
• Demonstrates the ability to provide a high-touch customer service experience
• Exhibits interpersonal skills for creating productive working relationships with various stakeholders
• Ability to work independently while also being a team player
• Exhibits and fosters transparency in all interactions
• Demonstrates ability to manage conflict in the workplace by effectively applying conflict resolution strategies and confronting issues as they arise
• Remain accessible and responsive to all members of the SEG community
• Use technology systems to communicate with members of the SEG community effectively

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively “Company”) is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.