Enrollment Communication Coordinator (Marketing Generalist)

Amaalaska; Richmond (IN); On-site; USD 43,000 - 50,000; Full time

Job summary

Amaalaska is seeking an Enrollment Communication Coordinator at IU East to enhance CRM tools and streamline communication with prospective students. The ideal candidate will possess strong technical skills and the ability to collaborate with various departments to improve student engagement and enrollment processes. A relevant bachelor's degree and experience with CRM platforms are required for this in-person position.

Benefits

Comprehensive medical and dental insurance

Generous paid time off plans

Tuition subsidy for employees and family members

Employee assistance program (EAP)

Qualifications

• Bachelor's degree in a relevant field required.
• 2 years in a relevant field required.
• Preferred experience at a Slate Preferred Partner in an admissions or marketing role.

Responsibilities

• Enhance and maintain CRM applications/tools.
• Collaborate across departments to ensure effective communication with prospective students.
• Develop and execute strategic marketing plans for engagement.

Skills

Proficient communication skills

Time management skills

Analytical skills

Flexibility

Professionalism

Education

Bachelor's degree in communications, marketing, or related field

Tools

CRM platforms

Slate

Salesforce

Job description

Indiana University East, a regional campus of Indiana University, offers residents of eastern Indiana, western Ohio, and beyond a broad range of bachelor's degrees and selected master's degrees and certificates through its traditional main campus in Richmond, off-campus sites, and online program options.
Indiana University East values a variety of backgrounds, experiences, and intellectual perspectives among its faculty, staff, and students. The campus is dedicated to being a strong partner in enhancing the educational, cultural, and economic development of the region it serves through community and civic engagement. Learn more about IU East.

Job Summary

The Enrollment Communication Coordinator will enhance and maintain our existing customer relationship management (CRM) applications/tools and implement new systems/tools to meet the university's needs. This role requires expertise in CRM platforms, strong technical skills, and the ability to collaborate effectively with cross-functional teams.
Department-Specific Responsibilities

• Works interactively between campuses to ensure cohesive messaging and communications.
• Designs, configures, develops, and provides ongoing support of CRM applications, including Slate, Raiser's Edge, EAB Navigate, and Salesforce.
• Develops integrations between multiple student information systems
• Works to ensure brand identity through the integration of graphics that are compliant with Indiana University
• Collaborates with the university's information system team to maintain web updates, page content, and other forms of communication from inquiry to enrollment.
• Works with admissions, enrollment services, marketing, and communications to ensure that the programming and solutions needed to effectively engage prospective students through communication and engagement streams are available.
• Develops timely engagement system reports involving student communications data.
• Identifies and documents requirements and prepare detailed software specifications working with stakeholders across campus
• Troubleshoots and diagnoses problems, evaluate results, and resolve issues.
• Maintains and controls procedures, process workflows, user interfaces, and features of the university's enterprise application systems for prospective student communications.
• Adheres to FERPA and all established policies regarding security standards and implement application security controls for enterprise applications.
• Works collaboratively with the Marketing, Communication, and Enrollment Management team to ensure cohesive communication streams
• Reports the status of tasks and activities, proactively identify and resolve issues/risks, and escalate if necessary.
• Contributes to the execution of the Indiana University East Enrollment Management Plan.
• Builds and maintains good relationships between all facets of the university, including Admissions, Enrollment Services, Marketing, Communications and Academic programs.

General Responsibilities

• Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.\
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION
Required

• Bachelor's degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE
Required

• 2 years in relevant field

Preferred

• 3 years at a Slate Preferred Partner or higher education institution in the Admissions/Enrollment office or Marketing and Communications in a university setting
• Extensive knowledge of Slate features, development, and implementation
• Experience with CRM platforms

SKILLS
Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure

Preferred

• Ability to prioritize, execute, and complete tasks under tight deadlines
• Ability to identify competing priorities in a fast-paced environment
• Strong analytical skills with a process-oriented mindset; ability to design efficient workflows, troubleshoot complex issues, and pinpoint opportunities for process improvement related to new student communications
• A proactive, self-motivated approach to work, thriving in structured and unstructured team environments
• Ability to appear and work in person and virtually with a professional presence

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

IU East Campus
This is an in-person position
Richmond, Indiana

Advertised Salary

$43,888 - $50,000 per year

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure .

Job Classification

Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [e-mail] or by visiting IUPD.