Engagement Marketing & Events Coordinator

Northwestern University; Evanston (IL); Hybrid; USD 60,000 - 68,000; Full time

Benefits offered by this job

Health insurance

Tuition benefits

Flexible work arrangements

Job summary

Northwestern University’s Education & Social Policy department seeks a Marketing, Outreach and Events Coordinator to manage SESP’s social media, outreach initiatives, and program events. The role supports recruitment, branding, and advancement goals, coordinating campaigns with the MarCom team and leveraging student voices to amplify authentic stories.

The Coordinator may manage student workers and ensure cohesive messaging across communications, events, and digital campaigns, while

Qualifications

• Bachelor's degree or higher; or appropriate combination of education.
• 3+ years of marketing/communications experience including social media and digital design with Adobe tools.
• Excellent verbal and written communication skills.
• Strong organizational skills with ability to manage multiple tasks and priorities.
• Experience with CRM or student information systems (e.g., Salesforce) or ability to learn quickly.
• Demonstrated ability to maintain accurate records and support data-driven decision-making.
• Customer service orientation with commitment to equity and inclusion.
• Experience collaborating with marketing/communications on student-facing messaging.

Responsibilities

• Plan and execute admissions and outreach events (webinars, panels, info sessions, open houses).
• Coordinate event logistics for SESP/MS program events: guest invitations, registration, Zoom or in-person setup, follow-up, and day-of support.
• Support activities targeting prospective students through digital outreach, email sequences, and interactive social content.
• Create supporting promotional materials (emails, social posts, print collateral).
• Assist in content creation, especially visuals and community campaigns.
• Manages pool of student-staff to ensure coverage of all events.
• Gather and incorporate student feedback to inform event programming, marketing content, and recruitment strategies.

Skills

Marketing

Social media

Digital design

Communications

Education

Bachelor's degree or higher

Tools

Salesforce

Pardot

Acrobat Pro

InDesign

Photoshop

Illustrator

Dreamweaver

Job description

Northwestern University’s Education & Social Policy department seeks a Marketing, Outreach and Events Coordinator to manage SESP’s social media, outreach initiatives, and program events. The role supports recruitment, branding, and advancement goals, coordinating campaigns with the MarCom team and leveraging student voices to amplify authentic stories.

The Coordinator may manage student workers and ensure cohesive messaging across communications, events, and digital campaigns, while