Energy Utility GIS Marketing Specialist

ESRI; Louisville (CO); On-site; USD 96,096 - 153,296; Full time

Job summary

Esri is seeking an Industry Specialist to leverage Energy Utility sector experience and GIS knowledge to inform, educate, and inspire Esri users and prospects. You will craft and execute marketing campaigns, research market factors, and collaborate with internal stakeholders to shape the Energy Utility marketing plan.

The role emphasizes campaign content, events, and industry engagement, with a strong focus on GIS applications and cross-functional collaboration.

Qualifications

• 5+ years of experience in the Energy Utility industry.
• Knowledge of GIS and its application within the Energy Utility domain.
• Excellent written, verbal and presentation skills.
• Highly organized, self-motivated with ability to multi-task with shifting priorities.
• Willingness to travel.

Responsibilities

• Assist Industry Managers in coordinating with marketing, sales and product teams to deliver campaign tactics.
• Support content cadence (webinars, success stories, eBooks, social, blogs) to drive awareness and demand.
• Prepare presentations, white papers, and digital content using industry knowledge and relationships.
• Plan and engage in events such as conferences, tradeshows, seminars, webinars, and user group meetings.
• Collaborate with marketing to create and execute campaign tactics and internal communications to meet goals.
• Track campaign progress and coordinate with internal and external stakeholders to advance activities.
• Develop industry content (presentations, StoryMaps, eBooks, blogs, technical papers, web, social, press).
• Research and support strategic industry positioning and obtain validation from experts.

Skills

GIS knowledge

Communication skills

Organized / multi-tasking

Team player

Travel willingness

Education

Bachelor's degree in engineering, GIS, geography, or related field

Master's degree in engineering, GIS, geography, or related field

Tools

Web-based business systems

Job description

Esri is seeking an Industry Specialist to leverage Energy Utility sector experience and GIS knowledge to inform, educate, and inspire Esri users and prospects. You will craft and execute marketing campaigns, research market factors, and collaborate with internal stakeholders to shape the Energy Utility marketing plan.

The role emphasizes campaign content, events, and industry engagement, with a strong focus on GIS applications and cross-functional collaboration.