Employer Brand Specialist

Hitachi Rail Limited; Raleigh (NC); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision

401k retirement plan

Tuition reimbursement

Annual incentive plan

Stock purchase plan

Flexible work environment

Job summary

Hitachi Energy seeks an Employer Brand Specialist to lead university relations across North America, driving campus engagement and early career hiring in the Raleigh area. You will partner with Talent Acquisition and business leaders to strengthen our employer brand and attract talent through authentic employee storytelling.

You'll craft social content, build external partnerships, and manage projects from concept to impact, while traveling within the United States and Canada to support

Qualifications

• 2–4 years of experience in employer branding, campus recruiting, marketing, or social media.
• Experience creating digital content for social media platforms.
• Basic photo and video capture/editing skills.
• Strong presentation, communication and relationship-building abilities.

Responsibilities

• Lead university relations activities across the United States and Canada.
• Develop campus engagement strategies and annual event plans.
• Represent Hitachi Energy at career fairs and campus events.
• Build relationships with university career centers, faculty, and student organizations.
• Partner with Talent Acquisition to support intern and early career hiring.
• Track and report results from university recruiting activities.
• Create social media content that highlights employee experiences.
• Capture photo and video content for employer brand campaigns.
• Maintain a content calendar and measure audience engagement.

Skills

Employer branding

Campus recruiting

Marketing

Social media

Presentation

Relationship-building

Tools

Photo/Video editing

Job description

Location

Raleigh, North Carolina, United States

Profession (Job Category)

Sales, Marketing & Product Management

Job Schedule

Full time

Remote

No

Job Description

The opportunity

As an Employer Brand Specialist, you'll lead university relations across North America, support strategic talent attraction partnerships in the Raleigh area, and strengthen our reputation as an employer of choice.

You'll connect with students, university partners, and community organizations while bringing our employer brand to life through social media and employee storytelling. By sharing authentic employee experiences, you'll help future talent connect with our culture and career opportunities. You'll join a collaborative employer brand team that partners closely with Talent Acquisition and business leaders across the organization. Your work will directly support hiring goals and help build strong talent pipelines for the future. This role offers a unique blend of relationship building, content creation, and project management. You'll gain exposure to stakeholders across North America while developing expertise in employer branding, early career recruitment, and talent attraction.

Success in this role requires confidence in presenting to diverse audiences and building strong external partnerships. You'll represent Hitachi Energy in the community, on campus, and at talent attraction events while creating positive experiences for students, job seekers, and partners.

For your part, you’ll join a supportive global team that values learning, professional growth, and collaboration. This is a hybrid role based in Raleigh, North Carolina, with occasional travel to support university and local talent attraction engagements.

How you'll make an impact

• Lead university relations activities across the United States and Canada.
• Develop campus engagement strategies and annual event plans.
• Represent Hitachi Energy at career fairs and campus events.
• Build relationships with university career centers, faculty, and student organizations.
• Partner with Talent Acquisition to support intern and early career hiring.
• Track and report results from university recruiting activities.
• Create social media content that highlights employee experiences.
• Capture photo and video content for employer brand campaigns.
• Maintain a content calendar and measure audience engagement.

Represent Hitachi Energy through strategic local talent partnerships.

Your background

• 2-4 years of experience in employer branding, campus recruiting, marketing, or social media.
• Experience creating digital content for social media platforms.
• Basic photo and video capture and editing skills.
• Strong presentation, communication, and relationship-building abilities.
• Experience managing multiple projects, events, or deadlines.
• Strong written and verbal communication skills.
• Ability to work independently and collaborate across teams.
• Experience using data and reporting tools to measure results and guide decisions.

Willingness and ability to travel within the United States and Canada.

More about us

We believe great work thrives in an environment where people feel genuinely supported and fairly rewarded. Our benefits are designed to create real value for every individual- fueling engagement, performance, and growth. By prioritizing well-being, we build a workplace where personal and organizational success grow together.

Our benefits offering for this role include

• Competitive salary and incentives
• Benefits that start on day 1: medical, dental, vision, short-term and long-term disability, HSA contribution, and life insurance
• Retirement savings plan (401k)
• Annual incentive plan
• Tuition reimbursement
• Flexible work environment and permissive time off policy
• Employee stock purchase plan

Equal Employment Opportunity (EEO)-Females/Minorities/Protected Veterans/Individuals with Disabilities

Equal Employment Opportunity

Hitachi is an Equal Employment Opportunity (EEO) employer. We welcome applications from all qualified individuals, including females, minorities, protected veterans, and individuals

Accessibility and reasonable accommodation

Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.

This accommodation channel is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response.

Use of Al and automated tools in recruitment

As part of our recruitment process, Hitachi Energy uses digital and automated tools, including Al-supported solutions, to assist with activities such as application screening, job matching, and interview scheduling. These tools are designed to support our recruiters and do not replace human decision-making. Candidate data is processed in accordance with applicable data protection and employment laws as well as Hitachi's Global Data Privacy Notice.