Employer Brand Specialist

Hitachi Energy Ltd.; Raleigh (NC); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Medical/dental/vision

401(k)

Annual incentive plan

Flexible work environment

Job summary

Hitachi Energy Ltd. in Raleigh, North Carolina, is seeking an Employer Brand Specialist to lead university relations across North America and strengthen our employer brand through student engagement, content creation, and stakeholder partnerships.

You'll collaborate with Talent Acquisition and business leaders to build strong talent pipelines, travel within the US and Canada, and manage multiple projects with a data-driven approach.

Qualifications

• 2-4 years of experience in employer branding, campus recruiting, marketing, or social media.
• Basic photo and video capture and editing skills.
• Strong presentation, communication, and relationship-building abilities.
• Experience managing multiple projects, events, or deadlines.
• Strong written and verbal communication skills.
• Ability to work independently and collaborate across teams.
• Experience using data and reporting tools to measure results and guide decisions.
• Willingness and ability to travel within the United States and Canada.

Responsibilities

• Lead university relations activities across the United States and Canada.
• Develop campus engagement strategies and annual event plans.
• Represent Hitachi Energy at career fairs and campus events.
• Build relationships with university career centers, faculty, and student organizations.
• Partner with Talent Acquisition to support intern and early career hiring.
• Track and report results from university recruiting activities.
• Create social media content that highlights employee experiences.
• Capture photo and video content for employer brand campaigns.
• Maintain a content calendar and measure audience engagement.
• Represent Hitachi Energy through strategic local talent partnerships.

Skills

Employer branding

Campus recruiting

Social media

Content creation

Public speaking

Project management

Data reporting

Travel readiness

Tools

Photo editing

Video editing

Job description

As an Employer Brand Specialist, you'll lead university relations across North America, support strategic talent attraction partnerships in the Raleigh area, and strengthen our reputation as an employer of choice.

You'll connect with students, university partners, and community organizations while bringing our employer brand to life through social media and employee storytelling. By sharing authentic employee experiences, you'll help future talent connect with our culture and career opportunities. You'll join a collaborative employer brand team that partners closely with Talent Acquisition and business leaders across the organization. Your work will directly support hiring goals and help build strong talent pipelines for the future. This role offers a unique blend of relationship building, content creation, and project management. You'll gain exposure to stakeholders across North America while developing expertise in employer branding, early career recruitment, and talent attraction.

Success in this role requires confidence in presenting to diverse audiences and building strong external partnerships. You'll represent Hitachi Energy in the community, on campus, and at talent attraction events while creating positive experiences for students, job seekers, and partners.

For your part, you’ll join a supportive global team that values learning, professional growth, and collaboration. This is a hybrid role based in Raleigh, North Carolina, with occasional travel to support university and local talent attraction engagements.

How you'll make an impact

• Lead university relations activities across the United States and Canada.
• Develop campus engagement strategies and annual event plans.
• Represent Hitachi Energy at career fairs and campus events.
• Build relationships with university career centers, faculty, and student organizations.
• Partner with Talent Acquisition to support intern and early career hiring.
• Track and report results from university recruiting activities.
• Create social media content that highlights employee experiences.
• Capture photo and video content for employer brand campaigns.
• Maintain a content calendar and measure audience engagement.
• Represent Hitachi Energy through strategic local talent partnerships.

Your background

• 2-4 years of experience in employer branding, campus recruiting, marketing, or social media.
• Basic photo and video capture and editing skills.
• Strong presentation, communication, and relationship-building abilities.
• Experience managing multiple projects, events, or deadlines.
• Strong written and verbal communication skills.
• Ability to work independently and collaborate across teams.
• Experience using data and reporting tools to measure results and guide decisions.
• Willingness and ability to travel within the United States and Canada.

More about us

We believe great work thrives in an environment where people feel genuinely supported and fairly rewarded. Our benefits are designed to create real value for every individual—fueling engagement, performance, and growth. By prioritizing well-being, we build a workplace where personal and organizational success grow together.

Our benefits offering for this role include:

• Competitive salary and incentives
• Benefits that start on day 1: medical, dental, vision, short-term and long-term disability, HSA contribution, and life insurance
• Retirement savings plan (401k)
• Annual incentive plan
• Flexible work environment and permissive time off policy

Location Raleigh, North Carolina, United States of America

Job type Full time

Work arrangement Hybrid

Experience Experienced

Job function Sales, Marketing & Product Management

Contract Regular

Publication date 2026-10-14

Reference number R0148021

About Hitachi Energy

We are a global leader in electrification, powering the electricity era to meet the energy demands of today, and the next 25 years. As the energy arm of Hitachi Group, over three billion people depend on our pioneering, mission-critical technologies to power their daily lives.

With over a century of innovation, we are addressing the most urgent energy challenge of our time: driving the evolution of the world’s energy system to ensure abundant, secure, affordable, and sustainable power for today’s generation and the next.

With an unparalleled installed base in over 140 countries, we are the grid ecosystem partner across the utility, industry, data center, and transportation sectors. Headquartered in Switzerland, we employ over 56,000 people in 60 countries and generate revenues of around $20 billion USD.

Hitachi Energy is an Equal Employment Opportunity (EEO) employer committed to encouraging inclusion in the workplace.

All qualified applicants will receive consideration for employment without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, protected veteran status, or any other legally protected characteristic.

As an Equal Employment Opportunity Employer, applicants may request to review the Aff…

For more information regarding your EEO rights as an applicant, please visit this website .