Employer Brand Partner

TikTok; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking an Employer Brand Business Partner to shape how we are perceived as an innovative technology company by the global tech talent community. This role translates complex technology into compelling narratives, builds a differentiated employer brand, and drives initiatives that attract and convert top technical talent.

You will partner with engineering leaders, talent acquisition, and cross-functional teams to bring our technology, culture, and impact to life—moving from awareness

Qualifications

• Experience in employer branding, talent marketing, or tech communications.
• Strong ability to translate technical concepts into engaging narratives.
• Proven track record of strategic employer branding initiatives with measurable impact.
• Experience working with engineering or product teams and influencing stakeholders.
• Outside-in perspective on how top tech companies build credibility with talent.

Responsibilities

• Act as a strategic partner to engineering leaders and talent acquisition teams, identifying and aligning on hiring priorities and talent challenges;
• Leverage market insights, competitor benchmarking, and talent research to inform employer brand positioning and differentiation;
• Identify priority tech audiences and tailor targeted messaging and content approaches;
• Partner with engineering and tech leaders to surface content angles and develop them into engaging stories for target audiences;
• Collaborate with creative and social teams to develop high-impact content focused on tech innovation and culture;
• Drive distribution across key channels to maximize reach and engagement;
• Ensure employer brand initiatives are integrated with hiring goals and business priorities;
• Define success metrics across the funnel and iterate campaigns based on data.

Skills

Strategic thinking

Storytelling

Execution focus

Cross-functional partner

Outside-in mindset

Job description

Responsibilities

About the Role

We are looking for an Employer Brand Business Partner to shape how we are perceived as an innovative technology company by the global tech talent community.

This role will focus on translating complex technology into compelling narratives, building a credible and differentiated employer brand, and driving strategic initiatives that attract and convert top technical talent.

You will define and execute strategies to improve conversion from consideration to ideal employer among tech talent.

You will partner closely with engineering leaders, talent acquisition, and cross-functional teams to bring our technology, culture, and impact to life—moving beyond awareness to trust, preference, and action.

What We’re Looking For

• A strategic thinker who can connect brand, talent, and business priorities;
• A storyteller who can make complex technology accessible and engaging;
• A builder who is comfortable operating from strategy through to execution;
• A partner who can influence without authority and drive alignment across teams;
• Someone who brings an outside-in perspective on how top tech companies build credibility with talent.

Why Join Us

• Shape the perception of a company operating at global scale with industry-defining technology;
• Work directly with leaders to tell stories that matter—from innovation to impact;
• Play a critical role in attracting the next generation of world-class technical talent;
• Be part of a fast-moving environment where your work drives real, visible outcomes.

Key Responsibilities:

• Act as a strategic partner to engineering leaders and talent acquisition teams, identifying and aligning on hiring priorities and talent challenges;
• Leverage market insights, competitor benchmarking, and talent research to inform employer brand positioning and differentiation;
• Identify priority tech audiences (e.g., backend, ML, infrastructure) and tailor targeted messaging and content approaches;
• Partner with engineering and tech leaders to surface content angles (e.g., translate complex technical work, problem-solving, decision-making, impact) and develop them into clear, engaging, and authentic stories for target audiences;
• Partner with creative and social teams to develop high-impact content (video, editorial, social, long-form) focused on tech innovation and culture to ensure consistency, quality, and effectiveness of storytelling;
• Drive distribution across key channels (e.g., LinkedIn, GitHub, tech communities) to maximize reach and engagement;
• Ensure employer brand initiatives, content and messaging are deeply integrated with hiring goals and business priorities;
• Define success metrics across the funnel (awareness → consideration → preference → application) and track performance of campaigns and content, and continuously iterate based on data and insights.

Qualifications

Minimum Qualifications:

• Experience in employer branding, talent marketing, or tech communications;
• Strong ability to understand and translate technical concepts into compelling narratives;
• Proven track record of building strategic employer brand initiatives with measurable impact.

Preferred Qualifications:

• Operated high-growth tech environment is preferred;
• Experience working with engineering or product teams and influencing stakeholders;
• Strong analytical mindset with the ability to link storytelling to business outcomes;
• Excellent communication skills with a clear, structured, and impactful writing style.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;

3. Exercising sound judgment.