Email Strategy & Digital Growth Manager

Deseret Book Company; Deerfield (IL); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan with company matching

Company-funded retirement plan

Merchandise discount

Discounted UTA Eco pass

Paid leave and holidays

Great work environment

Job summary

Deseret Book Company seeks an Email Strategy & Digital Marketing Manager to lead email and digital marketing for the brand. You will plan and execute campaigns that connect a faith-based community with Deseret Book offerings across channels, growing email/SMS lists and driving traffic to DeseretBook.com and stores.

You will collaborate with marketing, content, and sales while leveraging customer insights to optimize journeys, segmentation, and performance metrics.

Qualifications

• Bachelor’s degree in digital marketing, or related field and minimum of 3-5 years' work experience in strategic marketing.
• Experience with email and SMS marketing and building customer segments and journeys.
• Strong analytical skills and ability to apply best practices.

Responsibilities

• Lead email marketing strategy, planning, and execution for Deseret Book.
• Develop automated email journeys and lifecycle campaigns to nurture leads and drive conversions.
• Collaborate with creative teams to ensure compelling content and campaigns.
• Monitor metrics and build dashboards to track ROI and performance.

Skills

Email marketing

SMS marketing

Digital marketing strategy

Campaign management

Analytics & reporting

Communication

Education

Bachelor’s degree in digital marketing or related field

Tools

Adobe Suite

Job description

Deseret Book Company seeks an Email Strategy & Digital Marketing Manager to lead email and digital marketing for the brand. You will plan and execute campaigns that connect a faith-based community with Deseret Book offerings across channels, growing email/SMS lists and driving traffic to DeseretBook.com and stores.

You will collaborate with marketing, content, and sales while leveraging customer insights to optimize journeys, segmentation, and performance metrics.