Email Strategist

ActBlue; Somerville (MA); Remote; USD 118,000; Full time

Job summary

A nonprofit organization is seeking an Email Marketing Manager to design and implement CRM-powered marketing campaigns. The ideal candidate will have experience in HTML/CSS and HubSpot, along with skills in data analysis and project management. This full-time, remote position offers a competitive salary and various benefits including health insurance and a flexible work schedule.

Benefits

Unlimited time-off policy

Fully paid health, dental, and vision insurance

Commuter or home-office benefits

Qualifications

• 3-5 years relevant email marketing experience.
• 4+ years CRM experience (HubSpot preferred).
• Experience managing cross-functional email programs.
• HTML/CSS proficiency (SQL skills a plus).
• Strong A/B testing and data analysis capabilities.
• Excellent communication and stakeholder management skills.

Responsibilities

• Design and develop high-performing email templates.
• Conduct regular A/B tests to optimize performance.
• Build a unified lead management system.
• Analyze email metrics and report insights.

Job description

WHO WE ARE

ActBlue is a nonprofit organization dedicated to creating cutting-edge technology that fuels Democratic victories and enables progressive causes to thrive.

Our vision is simple: building change through the power of people. Since our founding, we’ve been building innovative solutions to revolutionize grassroots fundraising – if you’ve donated to a Democratic campaign or a progressive organization online, you’ve probably used our platform! We believe in putting power in the hands of small-dollar donors by helping thousands of groups — from local candidates to national movements — mobilize their communities and create a lasting impact. Every member of our team is deeply committed to advancing our shared mission and core values. Together, we are shaping the future of democracy.

THE OPPORTUNITY

Reporting to the Growth Marketing Director, you will design, produce, and implement CRM-powered marketing campaigns (emails, landing pages, automations, content snippets) while analyzing performance metrics to inform future strategies. You\u2019ll create and manage a comprehensive email calendar system and build a cross-functional email ecosystem that streamlines all organizational touchpoints through HubSpot, ensuring cohesive user experiences and eliminating communication silos.

WHAT YOU WILL DO

• Code fundraising and marketing emails using HTML, CSS, and SQL
• Design and develop high-performing email templates with the creative team
• Conduct regular A/B tests to optimize performance
• Manage personalization and automation workflows
• Create and maintain a comprehensive email calendar across all departments
• Coordinate with teams (fundraising, advocacy, product, support) to prevent conflicts
• Establish email frequency guidelines and implement send-time optimization
• Build a cross-functional email ecosystem that consolidates touchpoints through HubSpot
• Eliminate communication silos by creating unified user journey mapping
• Execute list segmentation and targeting for 5 distinct email programs
• Develop subscriber engagement strategy (onboarding, re-engagement, off-boarding)
• Ensure the right message reaches the right user at the optimal time
• Manage HubSpot CRM as a central hub for all organizational communications
• Build a unified lead management system, consolidating touchpoints from all departments
• Partner with CRM Manager on vendor relationships and tool evaluation
• Analyze email metrics and report insights to the Email Team and Marketing leadership
• Monitor deliverability across major domains and adjust targeting practices
• Maintain a comprehensive contact database with proper attribution and lead scoring
• Own development and implementation of landing pages, forms, and CRM features
• Create templates and optimize conversion paths

WHAT YOU BRING

• 3-5 years relevant email marketing experience
• 4+ years CRM experience (HubSpot preferred)
• Experience managing cross-functional email programs and calendar coordination
• HTML/CSS proficiency (SQL skills a plus)
• Strong A/B testing and data analysis capabilities
• Project management skills with the ability to coordinate across multiple departments
• Political landscape knowledge and grassroots movement passion
• Excellent communication and stakeholder management skills
• Detail-oriented with the ability to work under pressure
• Commitment to diversity, inclusion, and a feedback-rich culture

WORK & BENEFITS SNAPSHOT

This posting is for a full-time, remote, salaried position. Travel may be required on a limited basis to attend all-staff and departmental retreats (1-2 times per year), and additional travel may be required for select positions.

Registered States*: Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, Wyoming, and Washington D.C.

*While ActBlue is currently registered to support remote work in the states listed above, we possess the ability to register in additional states as needed. If you are located in a state not listed, we may still be able to proceed with your application, but please note that the offer process may take longer to accommodate registration requirements.

Work Schedule: This role requires availability during established, regular business hours (Mon-Fri).

Work Environment: Employees can expect to work with distributed teams across all U.S. time zones. Our roles require extended technology usage, and proficiency with virtual communication tools such as Zoom and Slack. Regular attendance in virtual meetings is inherent to every position.

Salary Range Details:

Salary Range: $81,350.00 - $99,400.00 - $117,400.00

ActBlue is committed to consistent compensation practices across our organization. Final salary offers will take into account factors such as candidate experience, interview performance and current team salary parity.

Benefits:

• Flexible work schedules and an unlimited time-off policy
• Fully paid and trans-inclusive health, dental, and vision insurance for employees and their families; plus fully-paid health reimbursement arrangement to use for out of pocket expenses and fully-paid short- and long-term disability
• Fully paid basic and AD&D life insurance and a voluntary supplemental life insurance option
• Dependent and health care flexible spending account options
• Employee Assistance Program (EAP) benefits for employees
• Automatic 2% Employer-paid 401K contribution, plus up to an additional 6% match on employee contributions
• A minimum of three months paid medical, family and parental leave (for all new parents, adoptions included)
• Commuter or home-office benefits, including a $1,000 home-office setup allowance for all new full-time remote employees
• Additional perks including quarterly snack deliveries and digital subscriptions to the Boston Globe & New York Times

ActBlue is unable to sponsor work visas at this time.

UNION INFORMATION

The terms and conditions of this position are subject to a collective bargaining agreement with the Campaign Workers Guild, the exclusive bargaining agent of covered ActBlue employees. For questions regarding union representation, please contact:

• Campaign workers guild site: campaignworkersguild.org
• Email: [e-mail] and [e-mail]

BACKGROUND CHECKS

As part of our hiring process, ActBlue will conduct a background check at the time of offer. This will be completed in compliance with applicable laws and will not be initiated without your consent.

INCLUSION STATEMENT FROM ACTBLUE

ActBlue is committed to equal employment opportunities and fostering a diverse, inclusive workplace. We celebrate unique perspectives, honor the dignity of all individuals, and recognize that diverse backgrounds and identities strengthen our mission.

If you’re passionate about our work and see yourself in this role, we encourage you to apply—even if you don’t meet every requirement.

We also provide reasonable accommodations for individuals with disabilities throughout the hiring process and employment. To request an accommodation, email [e-mail].

*ActBlue will never ask candidates to buy equipment, nor will we email from anything other than an actblue.com or actbluetech.com email address.