Email & SMS Marketing Specialist (Contractor)

Sweet Water Decor, LLC; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Sweet Water Decor, LLC is looking for an Email & SMS Marketing Specialist to design, execute, and optimize campaigns aimed at boosting customer engagement and revenue growth. This role requires a blend of creativity and analytical skills, along with proficiency in marketing tools. If you're passionate about making an impact in retail, this is the position for you.

Qualifications

• 3+ years of experience in email marketing/management.
• Proven ability to manage multiple campaigns.
• Expertise in customer segmentation and automation.

Responsibilities

• Design and execute email and SMS campaigns.
• Monitor performance metrics to optimize campaigns.
• Collaborate on content calendar and marketing strategies.

Skills

Analytical Skills

Creative Skills

Copywriting

Customer Segmentation

Education

Bachelor's Degree in Marketing, Communication, or related field

Tools

Klaviyo

Google Sheets

Monday.com

Job description

Email & SMS Marketing Specialist (Contractor)

Email & SMS Marketing Specialist (Contractor)

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Job Classification: Contractor, Hourly, up to 40 hours/week

Our Mission:

The mission of Sweet Water Decor is to Illuminate, Elevate, and Inspire. We create candles & home decor to bring light into peoples’ everyday lives.

We’re here to help our customers feel grounded and connected to those moments through cozy, comfortable spaces and fragrances they will want to revisit time and time again.

Position Overview:

Sweet Water Decor is seeking a highly motivated Email Marketing Specialist. This role will be responsible for designing, executing, and optimizing all email and SMS campaigns to drive customer engagement and revenue growth. The ideal candidate is both creative and analytical, comfortable balancing strategic planning with hands-on execution, and passionate about staying on top of the latest marketing trends.

Key Responsibilities:

Email & SMS Campaign Design, Execution, and Automation:

• You will both design and execute all email marketing campaigns for our retail and wholesale audiences using Canva to create templates and maintain our brand's high standards.
• Develop and deliver compelling SMS marketing campaigns using Attentive.
• Manage, optimize, and monitor automated flows such as welcome series, abandoned carts, post-purchase follow-ups, win-back campaigns, and browse abandonment. Build on this list for other opportunities.
• Create and manage segmentation strategies to target specific customer groups based on behavior, preferences, location, and purchase history.
• Manage campaigns from concept through completion via Klaviyo for email and Attentive for SMS.

Data-Driven Campaign Optimization:

• Continuously monitor performance metrics (open rates, CTR, conversions, etc.) to optimize and refine future campaigns.
• Utilize A/B testing to improve messaging, subject lines, creative elements, and segmentation strategies.
• Provide actionable insights based on competitor and market analysis to shape strategy.
• Ensure all automated flows are regularly reviewed and optimized for performance.
• Collaborate with the Marketing & Brand Manager to build and manage a content calendar that aligns with brand goals and promotional events.
• Ensure a steady flow of high-quality, targeted content for multiple audience segments.
• Conduct market research to stay ahead of industry trends and understand evolving customer needs.
• Identify opportunities for personalization, automation flows, and re-engagement strategies through segmentation.

Compliance & Industry Standards:

• Monitor industry trends and compliance regulations to ensure email and SMS campaigns remain compliant.
• Stay informed on changes in email and SMS marketing regulations and implement necessary adjustments promptly.

Collaboration & Cross-Functional Marketing Support:

• Partner with internal teams to align marketing efforts across channels and ensure brand consistency.

Qualifications & Skills:

• Bachelor’s Degree in Marketing, Communication, or related field
• 3+ years of experience in email marketing/management
• Proven experience as a marketing specialist or similar role
• Proven ability to manage and deliver multiple campaigns with strict deadlines, averaging 10 campaigns per week across various segments with the goal to increase in the future.
• Strong analytical skillsand familiarity with tools for campaign reporting and insights (Google Sheets, Klaviyo, Monday.com, etc.).
• Expertise in customer segmentation strategies and building advanced automation flows for lifecycle marketing.
• A self-starter mindset with a continuous learning attitude and the ability to adapt quickly.
• Strong creative and copywriting skills, with the ability to craft messages that resonate with target audiences.
• Well-organized, detail-oriented, and capable of balancing short-term and long-term marketing priorities.
• Excellent collaboration and communication skills for working effectively with team members and stakeholders.
• Commercially aware of the ability to balance creativity and revenue goals to drive measurable results.

Our Team Culture Values: C.A.R.E.

CONNECTION

We connect with one another through teamwork, celebrations, and an atmosphere of positivity.

ACCOUNTABILITY

We are accountable to ourselves and our team by understanding the importance of our role and the part we play in the mission of Sweet Water Decor. We not only show up, but we take ownership in the work we do and the quality at which we are doing it.

RESPECT

We respect Sweet Water Decor and our fellow team members by making communication a priority. We value honesty and are empathetic in our interactions.

ENTHUSIASM

We are enthusiastic about our work at Sweet Water Decor. We maintain productivity and quality while also keeping an attitude of positivity and flexibility.

If you're excited to blend creativity with data-driven strategy and want to make a direct impact in a fast-growing retail business, we’d love to hear from you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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