Email & SMS Contractor

Soko Glam; New York (NY); On-site; USD 41,000 - 62,000; Part time

Job summary

Soko Glam is seeking a part-time Email & SMS Marketing Contractor to lead our email and SMS programs. The role covers campaigns, flows, segmentation, testing, scheduling, and ongoing optimization for engagement, conversion, retention, and revenue.

The ideal candidate is analytics-driven, comfortable owning an email calendar, building campaigns and flows in Klaviyo, and translating data insights into actionable optimizations.

Qualifications

• 4+ years of experience managing email and/or SMS marketing in ecommerce.
• Beauty industry experience preferred.
• Klaviyo experience with campaigns, flows, automations, and segmentation.
• Strong analytical skills and data-driven thinking with marketing metrics.
• Experience testing and optimizing campaigns based on performance insights.
• Ability to own key workstreams from strategy through execution.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration skills.

Responsibilities

• Own and manage email and SMS programs in Klaviyo, including campaigns, newsletters, flows, and automations.
• Own the email and SMS marketing calendar based on the broader Marketing Calendar.
• Manage audience segmentation, campaign builds, scheduling, and launches.
• Own briefs from concept through execution, including copywriting and creative direction with design support.
• Monitor performance and run tests to improve engagement, conversion, retention, and revenue.
• Analyze email/SMS performance, subscriber health, and KPIs using platform and Shopify data.
• Identify and implement ongoing optimization opportunities.
• Provide regular performance reporting, insights, and recommendations.
• Partner with Marketing on campaign timing and opportunities to improve channel performance.

Skills

Email marketing

SMS marketing

Analytical thinking

Project management

Communication

Collaboration

Tools

Klaviyo

Job description

Position: Email & SMS Contractor
Employment Type: Part-Time Contractor
Location: Remote
Reporting to: Associate Director, Marketing
Hours: 20-25 hours per week
Compensation: $30-$45 per hour

ABOUT THE COMPANY

Soko Glam is the leading destination for K-beauty, founded on the belief that skincare is a journey, not a quick fix. Through our curated selection of top Korean beauty products, educational content, and authentic community engagement, we empower people to believe there are only good (skin) days ahead. At Soko Glam, we’re more than a beauty company—we’re a passionate team on a mission to educate, inspire, and connect.

ABOUT THE ROLE

Soko Glam is seeking a part-time Email & SMS Marketing Contractor to manage our email and SMS marketing programs. This role will oversee campaign execution, segmentation, flows, testing, scheduling, and ongoing optimization to drive engagement, conversion, retention, and revenue.

The ideal candidate is highly analytical and detail-oriented, with hands-on experience managing email and SMS programs in Klaviyo for an e-commerce brand. You should be comfortable owning an email calendar, building campaigns and flows, developing audience segments, analyzing performance, and translating insights into actionable optimizations.

KEY RESPONSIBILITIES

• Own and manage email and SMS programs in Klaviyo, including campaigns, newsletters, flows, and automations.
• Own the email and SMS marketing calendar based on the broader Marketing Calendar.
• Manage audience segmentation, campaign builds, scheduling, and launches.
• Own email and SMS briefs from concept through execution, including copywriting, promotional messaging, and creative direction, partnering closely with the Graphic Designer to bring campaigns to life.
• Monitor performance and run tests to improve engagement, conversion, retention, and revenue.
• Analyze email/SMS performance, subscriber health, and key KPIs using available platform and Shopify data.
• Identify and implement ongoing optimization opportunities.
• Provide regular performance reporting, insights, and recommendations.
• Partner with the Marketing team on campaign timing and opportunities to improve channel performance.

QUALIFICATIONS

• 4+ years of experience managing email and/or SMS marketing, preferably in an eCommerce environment.
• Beauty industry experience preferred
• Hands-on experience with Klaviyo, including campaigns, flows, automations, and segmentation.
• Strong analytical skills and data-driven thinking with proficiency in email and marketing performance metrics.
• Experience with testing and optimizing campaigns based on performance insights.
• Ability to own key workstreams and drive initiatives from strategy through execution.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration skills

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.