Email & MarTech Marketing Leader

SEPHORA; San Francisco (CA); Hybrid; USD 118,000 - 132,000; Full time

Benefits offered by this job

Health plan

401k match

PTO & leave

Tuition reimbursement

Discount on Sephora products

Mental health resources

Job summary

Sephora in San Francisco is seeking a Marketing Manager, Email & MarTech to drive strategic email campaigns and technology-enabled marketing solutions that scale with client engagement.

You will lead a team, translate business objectives into data-driven programs, and collaborate with product, engineering, analytics to advance personalization and channel growth. The role blends marketing strategy with tech implementation in a hybrid workplace.

Qualifications

• 4+ years of experience in email and digital marketing, retail preferred.
• 3+ years understanding of email best practices including segmentation and personalization.
• Proven ability to manage multiple high-visibility programs in a fast-paced environment.
• Strong strategic and analytical skills with experience using reporting tools to drive action.
• High attention to detail with excellent organizational and project management capabilities.
• Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel).
• Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities.

Responsibilities

• Own the strategy, execution, and optimization of complex email campaigns supporting Makeup, Loyalty, and value programs
• Build strong cross-functional relationships to provide email strategy, channel best practices, and performance-based recommendations
• Define segmentation strategies to expand personalization and drive deeper channel engagement
• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
• Support the execution and adoption of strategic Email MarTech initiatives in partnership with Product Management, Engineering, Analytics, and technology vendors
• Translate business objectives into technology-enabled marketing solutions leveraging customer data architecture, automation, and campaign orchestration capabilities
• Identify, prioritize, and execute experimentation opportunities including AI-enabled capabilities, dynamic content, and emerging technologies
• Stay at the forefront of email marketing technology and industry innovation, proactively evaluating new tools and best practices
• Analyze email performance across all KPIs to inform campaign strategies and surface key trends
• Consolidate and socialize wins, test results, and future recommendations with stakeholders

Skills

Email marketing

Segmentation

Personalization

Analytics

Project management

Cross-functional teamwork

Communication

Presentation skills

Tools

Microsoft Office

PowerPoint

Excel

Job description

Sephora in San Francisco is seeking a Marketing Manager, Email & MarTech to drive strategic email campaigns and technology-enabled marketing solutions that scale with client engagement.

You will lead a team, translate business objectives into data-driven programs, and collaborate with product, engineering, analytics to advance personalization and channel growth. The role blends marketing strategy with tech implementation in a hybrid workplace.