Email Marketing Specialist

Remote Jobs; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A genetic testing company is looking for an Email Marketing Specialist to plan and execute email campaigns. The role requires expertise in email marketing platforms and a strong understanding of campaign metrics. Candidates should have at least 2 years of related experience and excellent communication skills. Comprehensive benefits and opportunities for growth are offered in this collaborative environment.

Benefits

Comprehensive medical, dental, and vision plans

Free testing and fertility care benefits

Generous employee referral program

Career advancement opportunities

Qualifications

• Minimum of 2 years of experience in email marketing or digital marketing focused on campaign management.
• Hands-on experience with email marketing and automation platforms.
• Strong understanding of email marketing best practices and performance analysis.

Responsibilities

• Plan, build, and execute email marketing campaigns.
• Maintain and optimize audience segmentation and campaign workflows.
• Collaborate with teams to develop email assets aligned with brand voice.

Skills

Email marketing

Digital marketing

Project management

Tools

Mailchimp

Salesforce Marketing Cloud

Wrike

Asana

Job description

Employer Industry: Genetic Testing and Diagnostics

Why consider this job opportunity:

• Salary up to $43 USD per hour
• Comprehensive medical, dental, vision, life, and disability plans for eligible employees and their dependents
• Free testing and fertility care benefits for employees and their immediate families
• Generous employee referral program
• Opportunity for career advancement and growth within a global leader in cell-free DNA testing
• Supportive and collaborative work environment with a focus on innovation

What to Expect (Job Responsibilities):

• Plan, build, and execute email marketing campaigns, including newsletters and promotional emails
• Maintain and optimize audience segmentation, list hygiene, and campaign workflows within the email marketing platform
• Collaborate with content, design, and marketing teams to develop email assets that align with brand voice
• Conduct thorough QA of email campaigns to ensure quality and accuracy
• Monitor campaign metrics and provide insights to improve engagement and ROI

What is Required (Qualifications):

• Minimum of 2 years of experience in email marketing or digital marketing focused on campaign management
• Hands-on experience with email marketing and automation platforms (e.g., Mailchimp, Marketo, Salesforce Marketing Cloud)
• Strong understanding of email marketing best practices, including deliverability and performance analysis
• Proven ability to manage multiple projects in a fast-paced, deadline-driven environment
• Experience collaborating cross-functionally using project management tools (e.g., Wrike or Asana)

How to Stand Out (Preferred Qualifications):

• Proficient in using email marketing tools and basic understanding of HTML/CSS for email formatting
• Excellent verbal and written communication skills, with the ability to translate data insights into actionable strategies
• Strong focus on QA and accuracy in campaign execution
• Working knowledge of Microsoft Excel for data manipulation and reporting
• Ability to interpret campaign performance metrics and use data to optimize email strategy

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