Email Marketing Specialist

Remote Jobs; New York (NY); Remote; USD 70,000 - 75,000; Full time

Job summary

A leading marketing firm based in New York is seeking an experienced Email Marketing Specialist to manage and optimize email campaigns. You will work remotely, engaging with international teams and utilizing leading marketing tools. Candidates should have at least 2 years of email marketing experience with a strong focus on strategic insights and project management. This role supports a balanced work-life environment.

Benefits

Work-from-home flexibility

Supportive company culture

Qualifications

• Minimum 2 years of experience in email marketing using Pardot or similar tools.
• Strong understanding of the customer journey and email strategy.
• Excellent project management skills and attention to detail.

Responsibilities

• Set up, test, tag, and deploy email campaigns across various channels.
• Manage end-to-end email campaigns including content creation and audience segmentation.
• Measure campaign performance against goals and make strategic adjustments.

Skills

Email marketing execution

Salesforce Reporting

Customer journey understanding

Attention to detail

Project management skills

Tools

Pardot

Salesforce

Google Analytics

Tableau

Job description

Employer Industry: Market Research and Analytics

Why consider this job opportunity:

• Salary range of $70,000 - $75,000
• Work-from-home flexibility, promoting a healthy work-life balance
• Opportunity to collaborate with international teams and contribute to global marketing strategies
• Supportive and inclusive company culture with a focus on employee growth and development
• Chance to work with cutting-edge marketing automation tools and technologies

What to Expect (Job Responsibilities):

• Set up, test, tag, and deploy email campaigns across various channels while ensuring brand consistency
• Manage end-to-end email campaigns including planning, content creation, audience segmentation, and performance reporting
• Design and optimize triggered and automated email journeys aligned with customer segments and buyer stages
• Build and publish digital forms to support lead generation and customer engagement
• Measure campaign performance against goals and make strategic adjustments based on data analysis

What is Required (Qualifications):

• Minimum 2 years of experience in email marketing build/execution/QA using Pardot or similar tools
• Minimum 2 years of experience with Salesforce Reporting or similar CRM reporting tools
• Strong understanding of the customer journey and ability to leverage insights for email strategy
• Excellent attention to detail and strong project management skills
• Experience with project management tools and a creative flair for copywriting

How to Stand Out (Preferred Qualifications):

• Experience with Sales Engagement Platforms and AI conversational email tools
• Familiarity with Google Analytics, Tableau, or similar data visualization tools
• Confidence in editing HTML and learning technical systems quickly
• Demonstrated ability to work effectively with remote teams
• A data-driven mindset with a strategic approach to email marketing

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