Email Marketing Specialist

CarePoint Health Systems; Hampton (VA); On-site; USD 66,000 - 91,000; Full time

Benefits offered by this job

Full benefits

Job summary

CarePoint Health Systems is seeking an Email Marketing Specialist in Hampton, VA to drive outbound initiatives using Marketing Analytics and Webinar Marketing tools. You will own the sales marketing work stream, collaborate with teams, and help scale the remote pipeline.

You’ll bring 4+ years of experience in sales marketing, strong TikTok Ads and Mailchimp skills, and a proactive, analytical mindset to forecast demand and optimize marketing investments.

Qualifications

• 4+ years navigating the politics that sales marketing work attracts.
• Hands-on TikTok Ads workflows and tooling experience.
• Experience with Mailchimp for email marketing campaigns.
• Ability to mentor junior reps on outreach cadence and objection handling.

Responsibilities

• Use Marketing Analytics and Webinar Marketing tools to automate and scale outbound efforts.
• Prospect via cold calls, emails, and social selling to fill the remote pipeline.
• Find the make-it-better hook that makes Hampton, VA prospects lean in.
• Forecast demand and align marketing investment with sales objectives.
• Mentor junior reps on outreach cadence and objection handling.

Skills

Critical thinking

Time management

Resilience

Mentoring

Bias toward action

Tools

TikTok Ads

Mailchimp

Job description

An Email Marketing Specialist at CarePoint Health Systems sees a flat quarter and asks what Marketing Analytics the team forgot to use. CarePoint Health Systems frames it as a partnership — $66,000 - $91,000 for your 4 years, ownership of sales marketing work, and growth shared both ways.

Key Responsibilities

• Use Marketing Analytics and Webinar Marketing tools to automate and scale outbound efforts
• Prospect via cold calls, emails, and social selling to fill the remote pipeline
• Find the make-it-better hook that makes Hampton, VA prospects lean in
• Forecast demand and align marketing investment with sales objectives
• Mentor junior reps on outreach cadence and objection handling

What You'll Bring

• Resilience measured across 4 years of sales marketing cycles
• Hands-on experience with modern TikTok Ads workflows and tooling
• A point of view, held loosely and defended well
• Critical thinking skills and sound, independent judgment
• 4+ years navigating the politics that sales marketing work attracts
• Hands-on command of TikTok Ads, with Mailchimp as a close second
• Strong time-management skills and a bias toward action

CarePoint Health Systems took a tired corner of the sales marketing world and rebuilt it, brick by brick, from a small office in Hampton, VA. We swap Decision Making and Webinar Marketing tips over lunch because nobody here pretends to know it all.

We provide a $66,000 - $91,000 salary, full benefits, and dedicated time each week to learn new Decision Making and Webinar Marketing tools.