Email Marketing Manager-Salesforce

Yoh Services LLC; New York (NY); Hybrid; USD 83,000 - 87,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) matching

Paid time off

Job summary

Yoh is seeking an experienced Email Marketing Manager in New York City to lead strategy, execution, and optimization of email campaigns across B2B and B2C segments. The role requires deep Salesforce Marketing Cloud expertise and hands-on use of Journey Builder, Automation Studio, AMPscript, and Stensul to drive engagement and conversions.

You will collaborate with enterprise stakeholders and partner with product, content, and field marketing to design lifecycle journeys, manage segments, and

Qualifications

• Bachelor's degree and 5+ years in email marketing for B2B/B2C.
• Experience with Salesforce Marketing Cloud, Pardot preferred.
• Strong collaborative, data-driven decision-making and reporting skills.

Responsibilities

• Build and deploy email marketing campaigns across audiences and platforms.
• Manage campaigns in Salesforce Marketing Cloud: setup, testing, deployment, and reporting.
• Design and optimize customer lifecycle journeys using Journey Builder, Automation Studio, and Contact Builder.
• Create and maintain audience segments using SQL, Data Extensions, and filters.
• Provide internal consultation on best practices and coordinate with cross-functional teams.

Skills

Email marketing

Stakeholder management

Communication

Data-driven decisions

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Pardot

Journey Builder

Automation Studio

AMPscript

Job description

Job Title: Email Marketing Manager

Location: New York City

Terms: Hybrid (3 days onsite)

Pay Rate: $60-$63/hr

Type: Contract to Perm

Reporting Relationships

As our Email Marketing Manager, you will report to our Email & Marketing Automation Lead, who reports to our Head of Owned Channels.

We’re seeking a results-driven Email Marketing and Automation Manager with deep Salesforce Marketing Cloud expertise to lead the strategy, execution, and optimization of email marketing programs using Stensul, Journey Builder, Automation Studio, and AMPscript.

You are:

• A successful B2B and B2C Marketer with deep email marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized?and have a collaborative and flexible personality who adapts easily to change
• Experienced in managing email campaigns in both the Pardot and Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting.
• Responsible for management of internal stakeholders, acting as an internal email consultant on email marketing best practices
• A strong partner. You will be partnering with enterprise, product, field, enrollment, and content marketing to optimize email content, scheduling, deployment, and automation
• Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools
• A clear, concise written and verbal communicator.

You have:

• A bachelor’s degree.
• A minimum of 5 years of B2B or B2C email marketing experience.
• Experience working with email marketing and marketing automation platforms, including Salesforce Marketing Cloud (preference for also having Pardot experience).
• Experience managing stakeholders or clients internally or in an agency environment.
• The ability to work independently and collaboratively in a fast-paced, changing environment while managing multiple priorities and deadlines.
• The ability to think critically and make optimization decisions based on data and analytics.
• A demonstrated understanding of email marketing best practices, testing, data analysis, reporting, deliverability, and compliance.
• Excellent verbal and written communication skills, with the ability to present to technical and non-technical audiences.
• A willingness to roll up your sleeves to get things done.
• Experience with Microsoft Office, including Excel, Word, and PowerPoint.

You will:

• Build and deploy email marketing campaigns across a variety of audiences, products, and platforms in support of business objectives.
• Manage email campaigns in Salesforce Marketing Cloud, including setup, testing, deployment, and reporting.
• Design, build, and optimize customer lifecycle journeys using Journey Builder, Automation Studio, and Contact Builder.
• Create and maintain audience segments using SQL Query Activities, Filter Activities, and Data Extensions.
• Develop triggered communications based on customer behaviors, CRM events, and business rules.
• Leverage dynamic content, personalization, decision splits, and audience targeting to deliver relevant customer experiences.
• Understand Einstein capabilities and best practices for using it for journey sends.
• Partner with stakeholders and serve as an internal consultant on email marketing best practices.
• Collaborate across marketing teams to optimize email content, scheduling, deployment, and automation.
• Think strategically to prioritize projects and execute email marketing campaigns that support short- and long-term goals.
• Establish email marketing best practices and support automation strategies that improve channel performance and efficiency.
• Practice best in class QA. Follow and improve internal processes and execute with strong attention to detail.
• Provide clear campaign results against goals and relevant benchmarks.
• Assess email performance and make recommendations for improvement.
• Ensure clear, timely communication of relevant email marketing activities and collect stakeholder feedback.

Estimated Min Rate

$60.00

Estimated Max Rate

$63.00

What’s In It for You?

We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly epayroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Stay Safe During Your Job Search

Fraudulent recruiting communications have become increasingly common. Emails from Yoh recruiters will only come from an @yoh.com email address. Yoh will never ask candidates to pay fees, purchase equipment, send gift cards, or transfer funds as part of the recruiting or hiring process. If you receive a communication that appears suspicious or requests payment, contact Yoh directly before responding or sharing personal information.