Email Marketing Manager

MealPro; Sacramento (CA); On-site; USD 50,000 - 80,000; Full time

Job summary

An innovative firm in the food and beverage services industry is seeking an Email Marketing Manager to enhance their email marketing strategies. This role involves developing and executing email campaigns aimed at driving engagement and revenue through personalized content and effective segmentation. With a focus on data-driven decision-making, you'll leverage analytics to optimize performance and ensure successful outcomes. Join a team dedicated to making healthy meals accessible, where your contributions will play a key role in shaping the future of meal delivery services. If you're passionate about marketing and ready to make an impact, this opportunity is for you.

Qualifications

• 2+ years of experience in email marketing within a hi-tech or B2C setting.
• Strong skills in HTML and testing/validation.

Responsibilities

• Develop and execute email prospecting and nurture initiatives.
• Drive email strategy with content and smart segmentation.

Skills

Email Marketing

HTML

Active Campaign Automation Tool

Google Analytics

Tools

Active Campaign

Google Analytics

Job description

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About MealPro

MealPro is dedicated to making real food, on your terms. Our mission is to make real food the easy, accessible choice for people who want delicious and healthy meals for specific diet types. You shouldn’t have to compromise between food that tastes good and food that’s good for your health.

Our chefs create high-quality dishes from scratch using wholesome ingredients. We source seasonal ingredients from local farmers who specialize in all-natural, organic, and pesticide-free products. Our online menus feature a variety of dishes that are expertly packed for maximum freshness and delivered to you, ready to eat when you are. Real food, really.

Responsibilities

1. Develop and execute email prospecting and nurture initiatives
2. Drive email strategy with content, relevancy, smart segmentation, and personalization to drive incremental revenue
3. Develop weekly, monthly, and ad hoc reporting on email performance
4. Define and drive strategy to increase engagement and acquisition across all email streams, including re-engagement, drip campaigns, transactional emails, and lifecycle marketing
5. Leverage data to prioritize initiatives, including building projections and working with analysts to ensure accurate measurement and evaluation of efforts

Requirements

1. Minimum of two years email marketing experience within hi-tech or B2C setting
2. Strong HTML and testing/validation skills
3. Strong hands-on background in Active Campaign Automation Tool
4. Google Analytics experience, a plus

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Services