Email Marketing Manager

JM Bullion; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

JM Bullion is seeking an Email Marketing Manager to own email, SMS, and push campaigns across our portfolio. This hands-on role requires strong execution, sharp segmentation, and the use of AI tools to scale channel impact.

You will plan calendars, write and build campaigns, QA thoroughly, and drive list growth and conversion. Collaboration with creative and merchandising teams is essential for successful launches.

Qualifications

• 3–5+ years running email marketing for an ecommerce brand with direct revenue accountability.
• Hands-on experience with a major ESP and SMS platform, from template build to automation logic.
• Knowledge of deliverability (SPF, DKIM, DMARC) and inbox placement diagnosis.
• Structured testing approach with clear hypotheses and results-driven decisions.
• Experience with behavioral segmentation and personalization at scale (e.g., RFM).
• Familiarity with CAN-SPAM and TCPA requirements.
• Experience applying AI tools in production marketing workflows.
• Strong copy instincts and meticulous QA across campaigns.

Responsibilities

• Own and execute email strategy across the JM Bullion family of brands.
• Own and execute SMS and push strategy across the same portfolio.
• Build and send email campaigns end to end: plan the calendar, write and build emails, QA, and deploy promotional, product, and market-driven sends.
• Grow channel revenue through list growth, A/B testing, and advanced segmentation.
• Own mobile app push notifications, including promotional campaigns and automated triggers.
• Manage lifecycle marketing across the customer journey: onboarding, retention, reactivation.
• Build and optimize lifecycle automations (welcome, abandoned cart, browse abandonment, post-purchase, win-back).
• Coordinate sends with broader promotions calendar and ensure a coherent cross-channel experience.
• Report on channel performance: revenue, list growth, engagement, and flow performance.
• Manage ESP/SMS platform relationship to maximize capabilities.

Skills

Email marketing

Channel strategy

Segmentation & personalization

Testing & QA

AI-assisted marketing

Copywriting

Deliverability

Campaign analytics

Tools

ESP platform

SMS platform

Job description

JM Bullion is one of the largest online precious metals retailers in the country, and the flagship of a family of brands. Email is among our largest revenue channels, and we are hiring an Email Marketing Manager to own it. The role is responsible for email, SMS, and push across the full portfolio, including campaign planning, lifecycle automation, list growth, testing, and channel reporting.

This is a hands-on role for an experienced channel owner. The right candidate pairs strong execution with sound judgment on segmentation and testing, and uses AI tools to expand what the channel can produce across a portfolio of this size.

About the role

JM Bullion is one of the largest online precious metals retailers in the country, and the flagship of a family of brands. Email is among our largest revenue channels, and we are hiring an Email Marketing Manager to own it. The role is responsible for email, SMS, and push across the full portfolio, including campaign planning, lifecycle automation, list growth, testing, and channel reporting.

This is a hands-on role for an experienced channel owner. The right candidate pairs strong execution with sound judgment on segmentation and testing, and uses AI tools to expand what the channel can produce across a portfolio of this size.

What you’ll do

• Own and execute email strategy across the JM Bullion family of brands
• Own and execute SMS and push strategy across the same portfolio
• Build and send email campaigns end to end: plan the calendar, write and build the emails, QA, and deploy promotional, product, and market-driven sends
• Grow channel revenue through list growth, A/B testing, and advanced segmentation
• Own mobile app push notifications, including promotional campaigns and automated triggers
• Manage lifecycle marketing across the customer journey, from new customer onboarding through retention and reactivation
• Build and optimize lifecycle automations, including welcome, abandoned cart, browse abandonment, post-purchase, and win-back flows
• Manage message frequency and coordination across email, SMS, and push so customers receive a coherent experience rather than overlapping sends
• Protect deliverability and list health: sender reputation, inbox placement, sunset policies, and complaint management
• Ensure compliance with CAN-SPAM and TCPA, including SMS consent capture and opt-out handling
• Use AI tools to speed up email production, testing, and segmentation
• Work with creative and merchandising teams to support new product launches
• Coordinate sends with the broader promotions calendar
• Report on channel performance: revenue, list growth, engagement, and flow performance
• Manage the email and SMS platform relationship and get full value from its capabilities

What you’ll need

• 3-5+ years running email marketing for an ecommerce brand, with direct revenue accountability
• Hands-on experience with a major ESP and SMS platform, from template build to automation logic
• A working knowledge of deliverability: email authentication (SPF, DKIM, DMARC), sender reputation, and how to diagnose inbox placement problems
• A structured approach to testing: real hypotheses, clean test design, and decisions based on results
• Experience with behavioral segmentation and personalization at scale, such as RFM or purchase-based models
• Familiarity with CAN-SPAM and TCPA requirements
• Experience putting AI tools to work in a production marketing workflow
• Strong copy instincts and close attention to detail in campaign QA

How success is measured

• Channel revenue and revenue per send
• List growth and list health across email and SMS
• Automation coverage and flow revenue
• Repeat purchase rate and flow vs. campaign revenue split
• Deliverability metrics: inbox placement, complaint rate, bounce rate
• Test velocity and documented wins from the testing program