Email Marketing & Loyalty Coordinator

Lids; Indianapolis (IN); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid Time Off

Employee discount and perks

Job summary

Lids Sports Group in Indianapolis seeks an Email Marketing & Loyalty Coordinator to support email campaigns that drive online and in-store traffic. You will craft engaging content, manage subscriber lists, and analyze results to boost engagement and sales.

You will report to the Manager of Email & SMS and collaborate with marketing, ops, and creative teams to align messaging with promotions. This role emphasizes data-driven decisions and regulatory compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of proven experience in email marketing.
• Familiarity with email marketing platforms (e.g., Klaviyo, Hightouch, or similar ESPs).
• Strong copywriting skills with an eye for visual layout and design.
• Data‑driven mindset, with the ability to analyze campaign results and refine strategies.
• Excellent organizational and project management skills.
• Creativity, attention to detail, and ability to work under deadlines.

Responsibilities

• Develop and execute email and text message campaigns to drive traffic to websites and stores.
• Create on-brand email and text content promoting launches, loyalty perks, offers, events, and promotions.
• Segment subscriber lists for personalized messaging across customer segments.
• Monitor open rates, click‑throughs, store visits, and conversions to optimize campaigns.
• Support loyalty marketing by building segments based on purchase behavior and lifecycle.
• Track loyalty campaign performance and incremental traffic or sales impact across channels.
• Conduct A/B testing on subject lines, content, and CTAs.
• Collaborate with marketing, store ops, and creative teams.
• Ensure compliance with email and texting laws and privacy regulations.
• Maintain customer databases with data hygiene and segmentation.
• Utilize CDP to analyze behaviors and personalize campaigns.
• Stay updated on industry trends to improve effectiveness.

Skills

Email marketing

Copywriting

Data analysis

Project management

Creative thinking

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Klaviyo

Hightouch

HTML/CSS for email

Job description

• Location 7676 Interactive Way,Indianapolis, IN, 46278,United States
• Job Category Corporate
• Employee Type Full Time Exempt

Email Marketing & Loyalty Coordinator

About Our Company

At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one‑of‑a‑kind statements.

From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.

Position Summary

The Email Marketing & Loyalty Coordinator is responsible for supporting Lids’ email campaigns focused on increasing both website and in-store traffic. The ideal candidate will create engaging email content, manage targeted subscriber lists, and analyze campaign results to boost customer engagement and sales. This role is key to strengthening Lids’ connection with our community of fans and customers. It reports to the Manager of Email & SMS.

Principal Duties and Responsibilities

• Develop and execute email and text message marketing campaigns aimed at driving traffic to Lids’ websites (B2C & B2B) and brick‑and‑mortem stores.
• Create compelling, on‑brand email and text message content promoting new product launches, loyalty perks and updates, offers, events, and seasonal promotions.
• Segment and manage subscriber lists to deliver personalized and targeted messaging that resonates with diverse customer segments.
• Monitor campaign performance metrics such as open rates, click‑through rates, store visits, and sales conversions to optimize future campaigns.
• Support loyalty marketing initiatives by building customer segments based on purchase behavior, engagement, lifecycle stage, and offer eligibility to deliver more relevant Email/SMS campaigns.
• Track and report on loyalty‑driven campaign performance, including offer redemption, customer engagement, repeat purchase behavior, and incremental traffic or sales impact across digital and store channels.
• Conduct A/B testing on subject lines, content, and call‑to‑actions to maximize engagement and traffic.
• Collaborate with the marketing, store ops, and creative teams to align email messaging with ongoing promotional efforts and branding initiatives.
• Ensure compliance with email and text messaging marketing laws and privacy regulations.
• Maintain accurate and up‑to‑date customer communication databases, ensuring data hygiene and segmentation.
• Utilize Customer Data Platform (CDP) to analyze customer behaviors, enhance audience segmentation, and personalize campaigns effectively.
• Keep up with industry trends and implement best practices to increase campaign effectiveness and customer engagement.

Job Required Knowledge and Skills

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of proven experience in email marketing.
• Familiarity with email marketing platforms (e.g., Klaviyo, Hightouch, or similar ESPs).
• Strong copywriting skills with an eye for visual layout and design.
• Data‑driven mindset, with the ability to analyze campaign results and refine strategies
• Excellent organizational and project management skills.
• Creativity, attention to detail, and ability to work under deadlines.

Preferred Qualifications

• Knowledge of retail industry trends and customer behavior.
• Experience with CRM systems and marketing automation.
• Ability to customize email templates using HTML/CSS.
• Experience using Customer Data Platforms (CDPs) to analyze customer data and personalize marketing efforts.

What We Offer

• Comprehensive medical, dental, and vision coverage
• Paid Time Off
• Generous employee discount and exclusive perks
• Ongoing career development, including discounted secondary education courses
• A collaborative, innovative, and team‑oriented work environment
• Early Wage Access options
• Bonus eligibility depending on position level

Physical Demands & Requirements

• Ability to operate a computer and work with digital systems for extended periods.
• Ability to communicate verbally and visually with internal teams and stakeholders.
• Ability to work in an office or remote environment with frequent task deadlines.
• Ability to occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision and depth perception
• This position requires less than 5% travel
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. For inquiries related to reasonable accommodations, please contact [e-mail] .
• Onsite office work environment.
• Standard business hours from 8 a.m. – 5 p.m., flexibility may be provided upon request.

ADDITIONAL INFORMATION

Employment Requirements

Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre‑condition of employment for this position. Current or future employment‑based visa sponsorship is not available for this role.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Notice to Applicants

In connection with your application, we collect information that identifies, reasonably relates to, or describes you (“Personal Information”). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records.

Need Accessibility Assistance?

Applicants who require accessibility assistance to submit an employment application may email [e-mail]. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at Lids.