Email Marketing Coordinator

CardsHQ; Atlanta (GA); On-site; USD 50,000 - 70,000; Full time

Job summary

CardsHQ is looking for a marketing professional in Atlanta, Georgia, to assist in lead generation and marketing support. The role involves managing email and SMS campaigns across various brands, developing campaign concepts, and optimizing customer engagement efforts.

The ideal candidate will have 1-3 years of experience in email marketing and be comfortable analyzing campaign performance. Strong organizational skills and the ability to manage multiple projects are desired.

Qualifications

• 1-3 years of experience in email marketing or digital marketing.
• Experience with email marketing platforms.
• Strong attention to detail and organizational skills.

Responsibilities

• Build, schedule, and deploy email and SMS marketing campaigns.
• Manage newsletters and promotional campaigns.
• Develop audience segmentation and personalization strategies.
• Monitor campaign performance and analyze results.

Skills

Email marketing

CRM marketing

Digital marketing

Marketing operations

Organizational skills

Analytical skills

Tools

Salesforce Marketing Cloud

Mailchimp

Klaviyo

HubSpot

Job description

The ideal candidate will assist in all areas of marketing lead generation and marketing support. They will be comfortable in maintaining various marketing campaigns and have a creative skillset which enables them to brainstorm new initiatives.

Responsibilities

• Build, schedule, test, and deploy email and SMS marketing campaigns across Sports Card Investor, Market Movers, and CardsHQ.
• Manage newsletters, promotional campaigns, product launches, feature announcements, and customer communications across all brands.
• Develop creative campaign concepts, messaging, and customer communications aligned with brand objectives and business priorities.
• Maintain and manage the marketing communication calendar to ensure timely and accurate campaign execution.
• Build, execute, and optimize automated customer journeys including onboarding, retention, re‑engagement, loyalty, and win‑back campaigns.
• Develop audience segmentation and personalization strategies based on customer behavior, purchase history, engagement, and subscription activity.
• Create targeted customer experiences that improve engagement, retention, conversions, and customer lifetime value.
• Support email, SMS, and customer communication strategies for retail promotions, product releases, card shows, trade nights, and special events.
• Partner with Marketing, Creative, Content, Product, Retail, and Ecommerce teams to align campaigns with company initiatives.
• Monitor campaign performance including open rates, click‑through rates, engagement, conversions, and revenue contribution.
• Conduct A/B testing and continuously optimize subject lines, creative, messaging, layouts, and calls‑to‑action.
• Maintain email deliverability, sender reputation, list hygiene, and audience management best practices.
• Analyze campaign results and provide actionable insights and recommendations to improve performance.
• Support the development and execution of scalable marketing automation programs that enhance customer engagement and operational efficiency.
• Ensure a consistent customer experience and brand voice across all customer communications and marketing channels.

Qualifications

• 1‑3 years of experience in email marketing, CRM marketing, digital marketing, or marketing operations.
• Experience with email marketing platforms such as Salesforce Marketing Cloud, Mailchimp, Klaviyo, HubSpot, or similar.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and campaigns simultaneously.
• Comfortable analyzing campaign performance and reporting results