Email Marketing Campaign Specialist

Paycom - ATS; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Work from Home

Generous PTO Package

Medical, Dental, Vision Insurance

401(k) with Employer-Match

Life Insurance

Travel Discounts

Job summary

Railbookers Group is seeking an Email Marketing Campaign Specialist who will lead strategic drip and nurture campaigns and execute emails to convert prospects into customers. You will collaborate with the global marketing team and analytics to optimize campaigns and drive revenue.

The role requires strong project management, a deep understanding of marketing automation, and experience with CRM systems. This remote position offers comprehensive benefits and opportunities to shape our email

Qualifications

• Deep understanding of marketing and sales processes.
• Knowledge in marketing automation processes including lead management, campaign management and online marketing.
• Metrics-driven approach to evaluate campaigns and optimize performance.
• Experience with Marketo is a plus.

Responsibilities

• Work directly with Railbookers Group brands and the global marketing team to turn email marketing into a key revenue driver by using strategic content and drip campaigns to get potential customers to purchase.
• Collaborate with Analytics to identify opportunities using data, creating campaigns to increase conversion.
• Lead brainstorming with cross-team members to define messaging and goals for campaigns.
• Manage projects to deliver results on time.
• Coordinate with Digital Designer and Webmaster to ensure messaging is consistent across digital platforms.

Skills

Email marketing

CRM experience

Project management

Analytical thinking

Team collaboration

Tools

Marketo

Job description

About RailbookersAt Railbookers, we believe that the journey is just as fulfilling as the destination. Life onboard is full of opportunities, new experiences, and rewarding relationships.We’re a team of diverse, talented people from around the world. As we continue to expand internationally, we strive to ensure that our culture remains alive and well -that we remain aligned and engaged. Global movements don’t spring from one individual. It takes an entire team to make an impact and do something BIG. At Railbookers, we encourage every employee to identify areas of opportunity within the organization.Every single person at Railbookers has a passion for travel, which explains why we’re so avid about encouraging our customers to get out and discover the world for themselves. Most importantly, we embolden you to be yourself and enjoy the work you do on a daily basis. We like having a great time at work, not just outside of it.Job OverviewRailbookers Group is looking for an Email Marketing Campaign Specialist who is passionate about all things email marketing, strategy, and conversion. The Email Marketing Campaign Specialist will work closely with our email and global marketing teams to lead strategic drip/nurture campaigns and execute emails.Responsibilities and DutiesWork directly with Railbookers Group brands and the global marketing team to turn email marketing into a key revenue driver by using strategic content and drip campaigns to get potential customers to purchase.Work with Analytics department to identify additional opportunities using analysis and reports to create campaigns with a goal to increase conversion.Work with multiple teams from concept to execution of campaign. Lead brainstorming meetings to identify opportunities, messaging, and goals for each campaign.Manage projects to deliver the desired results in a timely manner.Work with Digital Designer and Webmaster to ensure that desired messaging is executed throughout all digital platforms.Work with the VP of Marketing and Marketing team to plan and execute our web-based marketing strategy to grow our market position.Other duties/responsibilities as needed.Quick learner with strong attention to detail required.Strong project management and organizational skillsDeep understanding of marketing and sales processesKnowledge in marketing automation processes including lead management, campaign management and online marketing.Understanding of the customer path to purchaseMetrics-drivenMarketing experience at Railbookers Group or similarExperience with email marketing using a CRM.Experience with Marketo is a plus.What we OfferWork from HomeGenerous PTO PackageBonus and Incentive PlansMedical, Dental, and Vision Insurance including Optional HSAEmployer sponsored Life and AD&D InsuranceVoluntary Life and AD&D InsuranceVoluntary Short-term/Long Term disability PlanEAP - Employee Assistance Program401 (k) with Employer-MatchWork Away from Primary LocationFamiliarization Trips (Get paid to experience our vacations!)Employee and Family/Friend Travel DiscountsCorporate Discounts through Working AdvantageEmployee Referral Bonus ProgramCross-Departmental and Advanced Training OpportunitiesAnniversary, Birthday, and Recognition PerksYears of Service AwardsAnnual Reimbursements for Home Office (office expenses, phone, internet)Remote - Work from home Location Requirement: While this position is remote, candidates must be permanently located and authorized to work in one of the following states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin.We are unable to consider applicants who reside outside of these locations.