Email Marketing Associate

Newbury Franklin Industrials; Buffalo (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading industrial manufacturing platform based in Buffalo seeks an Email Marketing Associate to manage customer databases and execute email campaigns. This role will optimize outreach to drive customer acquisition and retention through collaboration with sales teams. Ideal candidates will have a bachelor's degree and experience in email marketing, along with strong analytical and communication skills. Competitive benefits are offered, including a 401(k) plan and performance-based bonuses.

Benefits

401(k) with employer match

Medical, dental, vision, and life insurance

Paid time off

Performance-based annual bonus

Qualifications

• Minimum of two years of experience in email marketing or digital marketing.
• Strong attention to detail and organizational skills required.
• Ability to multi-task and work under pressure.

Responsibilities

• Manage centralized customer database and ensure list hygiene.
• Execute targeted email campaigns to prospects and existing customers.
• Report metrics related to email marketing performance.

Skills

Email marketing

Digital marketing

Customer relationship management

Analytical skills

Communication skills

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Email marketing platforms

CRM systems

Job description

About us:

Newbury Franklin Industrials (“NFI”) is the data-driven industrial manufacturing and distribution platform of Newbury Franklin, a private equity firm focused on long-term holdings. NFI’s team is made of highly motivated individuals looking to make a direct impact in the company’s growth and execution of our long-term strategy. Our family of companies include seven operating entities, including an electrical components manufacturer founded in 1970s, a manufacturing and distribution company with more than 100,000 unique products, and an e-commerce platform organically created from our talented team in-house. Our long-term strategy is to build and grow a geographically diverse industrial powerhouse via both organic growth and acquisitions. NFI and its companies have a presence throughout the US, which may provide opportunities for geographic relocation and career growth.

Job Summary:

The Email Marketing Associate’s primary duties include managing centralized customer databases, executing targeted email campaigns across multiple NFI entities, and optimizing outreach processes to drive customer acquisition and retention. This role involves close collaboration with sales teams and business leaders to develop and implement data-driven marketing strategies that maximize customer engagement and business growth opportunities.

Duties/Responsibilities

• Manage centralized customer database and define lists based on industry, region, and customer segments
• Manage processes to ensure list hygiene including contact validation software and manual contact testing
• Monitor domain health and manage inbox warming software to ensure strong deliverability
• Identify new contacts leveraging strategic insights from sales, business leaders, and business intelligence
• Create campaign schedules in collaboration with sales and business leaders
• Execute campaigns and to prospects and existing customers
• Report metrics related to email marketing performance to provide visibility and inform strategy

Required Skills/Abilities:

• Minimum of bachelor's degree in marketing, communications, business, or related field
• At least two years of experience in email marketing, digital marketing, or customer relationship management preferred
• Experience with email marketing platforms and CRM systems
• Strong analytical skills with ability to interpret data and metrics
• Excellent verbal and written communication skills
• Strong attention to detail and organizational skills required
• Ability to multi-task, work under pressure and meet deadlines as required
• Willingness to work constructively in a team atmosphere

Benefits include:

• 401(k) with employer match
• Medical, dental, vision, short-term and long-term disability, and life insurance benefits
• Paid time off
• Performance-based annual bonus