Email & Lifecycle Marketing Manager

Multiview; Irving (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401(k)

Paid time off

Onsite gym

Professional development

Job summary

Multiview, a leading digital marketing company, is seeking an Email & Lifecycle Marketing Manager to own email strategy and automated journey-building for association partners and B2B advertisers in Irving, TX. The role focuses on creating multi-step nurture programs, segmentation, and data-driven optimization to drive engagement, conversions, retention and revenue.

You will collaborate with marketing, sales, and client teams and bring hands-on experience with marketing automation and CRM

Qualifications

• 3–5 years in B2B email or lifecycle marketing.
• Hands-on with marketing automation integrated with CRM.
• Experience with Dynamics 365 is a plus.
• Proven ability to manage automated nurture journeys.
• Strong analytics for measuring engagement and revenue.

Responsibilities

• Develop end-to-end email lifecycle strategies for two audiences.
• Build, optimize, and maintain automated nurture programs.
• Design multi-step journeys guiding prospects through funnel.
• Collaborate with marketing, sales, and client teams.
• Monitor performance and drive data-driven improvements.
• Own reporting, KPI tracking, and pipeline impact.
• Ensure data quality and correct audience segmentation.

Skills

Marketing automation

CRM integration

Lifecycle marketing

Data analytics

Tools

Dynamics 365

Job description

For over 25 years, Multiview has delivered high-quality digital media solutions that connect associations, businesses, and agencies through our marketplace. As a leading digital marketing company, we help both sides of that network grow, associations through non-dues revenue and member engagement, and businesses through access to a highly engaged, hard-to-reach audience.

Leveraging our expansive network of association partners, technology partners, agencies, and marketers, along with exclusive first-party data on 16+ million opted-in professionals across 30+ industries, we deliver hyper-targeted advertising to unique market segments.

We proudly partner with 850+ associations and serve thousands of advertising clients, turning their aspirations into results.

Your Role at Multiview

We are seeking an Email & Lifecycle Marketing Manager to own email strategy and automated journey-building across two distinct audiences: association partners and B2B advertisers. This is not a "hit send on campaigns" role. This person will build and optimize the multi-step nurture logic that moves prospects and partners through the funnel, driving engagement, conversion, retention, and revenue growth.

The ideal candidate combines lifecycle strategy, marketing automation expertise, and analytical rigor to create personalized customer journeys that deliver measurable business impact.

Core Responsibilities

• Develop and execute end-to-end email lifecycle strategies for association partners and B2B advertisers.
• Build, optimize, and maintain automated nurture programs, audience segmentation, and trigger-based communications.
• Design multi-step customer journeys that guide prospects and partners through the marketing and sales funnel.
• Partner with marketing, sales, and client-facing teams to align lifecycle programs with business objectives.
• Monitor campaign and journey performance, identify opportunities, and implement data-driven improvements.
• Own reporting, analytics, and KPI tracking to measure engagement, conversion, retention, and pipeline impact.
• Ensure data quality and audience segmentation accuracy within marketing automation and CRM platforms.

Who We're Looking For

• 3-5 years of experience in B2B email marketing, lifecycle marketing, or marketing automation.
• Hands-on experience with marketing automation platforms integrated with a CRM.
• Dynamics 365 experience is strongly encouraged and considered a significant plus.
• Proven success building and managing automated nurture journeys and lifecycle programs.
• Experience supporting multiple audience types with distinct goals and messaging strategies.
• Strong analytical and reporting skills with the ability to independently own performance measurement and optimization.
• Detail-oriented, collaborative, and focused on delivering measurable business results.

Multiview Benefits and Perks

• Full benefits package: medical, dental, 401(k), and PTO
• Company-sponsored events (golf tournaments, intramurals, etc.)
• Professional development programs and ongoing learning
• Free onsite gym
• Business casual dress code
• Clear path for career advancement and leadership opportunities

Multiview is proud to be an Equal Opportunity Employer.

We value and celebrate a diverse and inclusive workplace, welcoming candidates of all backgrounds, regardless of gender, race, religion, sexual orientation, age, disability, veteran status, marital status, or any other protected status.