Email Growth Marketing Manager

Innersense Organic Beauty; Concord (CA); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Competitive Compensation

Medical, Dental, Vision

Parental Leave

401k program with match

Paid Time Off

Life Insurance

Job summary

A leading hair care company is looking for an Email Growth Marketing Manager in Concord, California. The candidate will be responsible for owning and scaling Email and SMS marketing programs, focusing on optimizing high-performing lifecycle campaigns and driving revenue growth. Successful applicants must possess 3–5+ years of relevant experience and a data-driven mindset. This full-time in-office role offers a target salary range of $115,000 - $125,000 per year, plus a comprehensive benefits package, including medical, dental, and retirement plans.

Qualifications

• 3–5+ years of experience in Email and SMS marketing.
• Strong track record of optimizing lifecycle campaigns.
• Deep expertise in testing methodologies.

Responsibilities

• Develop and optimize Email and SMS campaigns.
• Audit customer journeys for engagement improvements.
• Enhance segmentation strategies for precise targeting.

Skills

Email and SMS marketing experience

Lifecycle marketing skills

Data-driven mindset

Segmentation expertise

A/B testing experience

Excellent collaboration skills

Strong communication skills

Tools

Email/SMS platforms

Job description

Everyone has their own journey. For Greg and Joanne Starkman, their path was illuminated by their love for family, health and beauty for people and the planet. When the seasoned beauty professionals were learning to navigate busy careers and raising a family with a special-needs daughter, the most memorable advice they received was, “trust your inner sense.

Fueled by passion, personal purpose and a call to service, the visionary couple founded Innersense Organic Beauty in 2005, bringing the highest quality organic ingredients and pure actives to professional hair care.

Innersense Organic Beauty is an award-winning global leader in hair care with a complete range of safe, sustainable, and cruelty-free products that deliver pure performance and salon-quality results. As a B-Corp certified company, Innersense is committed to a path of integrity, transparency and well-being for people and the planet.

Email Growth Marketing Manager

The Email Growth Marketing Manager will own and scale our Email and SMS marketing programs. This role reports to the VP of Digital Marketing and will focus on developing high-performing lifecycle campaigns, optimizing automations, improving segmentation and deliverability, and driving measurable revenue growth. The ideal candidate is data-driven, highly collaborative, and passionate about creating impactful customer journeys through email, SMS, and personalized messaging.

Key Responsibilities

• Develop, execute, and optimize lifecycle Email and SMS campaigns, including welcome, reactivation, retention, winback, post-purchase, and cart abandonment flows.
• Audit current customer journeys to identify lifecycle gaps and opportunities for improved engagement and conversion.
• Refine and enhance high-ROI automations, ensuring our core flows are fully optimized and aligned with customer needs.
• Own segmentation strategy to ensure precise targeting and relevant messaging across all campaigns.
• Manage and improve deliverability, maintaining list health, engagement quality, and compliance best practices.
• Set up, schedule, and QA all Email and SMS sends, ensuring accuracy, brand consistency, and proper tracking—and closely monitor results to identify opportunities for improvement.
• Lead our testing framework, including A/B testing and experimentation across creative, timing, and offers.
• Optimize personalization efforts, leveraging customer data to tailor messaging and drive stronger engagement.
• Analyze performance across email and SMS, reporting on results and turning insights into actionable recommendations.
• Maximize Email and SMS platform potential, ensuring we fully leverage tools, automations, and features to drive revenue growth.
• Partner closely with across marketing, education and sales teams to develop compelling copy and visuals that align with brand voice and convert.
• Interpret customer behavior, uncover trends, and inform segmentation and targeting strategies.
• Collaborate with product and inventory team to align messaging with launches, promotions, and broader brand initiatives.
• Share learnings and actionable insights across departments to support holistic growth strategies.
• Other duties as assigned

Skills and Qualifications

• 3–5+ years of experience in Email and SMS marketing, CRM, lifecycle marketing, or growth marketing.
• Strong track record of building and optimizing lifecycle campaigns and high-impact automations.
• Deep expertise in segmentation, deliverability best practices, and testing methodology.
• Highly data-driven mindset with the ability to interpret complex data and drive strategy from insights.
• Proficiency in leading Email/SMS platforms
• Experience with A/B testing, conversion optimization, and personalization frameworks.
• Strong collaboration skills and the ability to partner closely across teams, all with great execution and follow through
• Excellent communication skills, highly organized, attention to detail and a drive for continuous improvement and innovation.

This is a regular, salaried, full-time, in-office position located at our headquarters in Concord, California.

Target Salary Based on Experience

The standard range for this position is $115,000 - $125,000 per year, plus bonus.

Compensation offered will be determined by factors such level, job-related knowledge, skills, experience, and competitive bonus achievement. Certain roles may be eligible for variable compensation and benefits.

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Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days), and Life Insurance for all eligible employees. Applicants must be at least 18 years old to apply.

Innersense Organic Beauty is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, race, and any other characteristic protected by State and Federal law.

We thank you for your interest in a career opportunity with Innersense Organic Beauty. Due to high volume, only those applicants selected for an interview will be contacted.