Education Social Media Growth Lead

Cato Institute; Washington (District of Columbia); Presencial; USD 70.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Health Savings Account

Paid vacation

Parental leave

401(k) with employer match

Descripción de la vacante

The Cato Institute in Washington, DC is seeking a skilled social media manager to launch and own a new flagship education channel. You will define voice, tone, and look for Cato University, Cato Courses, and related programs, working with program owners and the marketing team to reach educators and students.

This hybrid role requires at least 3 years of multi‑platform social media experience, video editing with captions, and the ability to craft platform‑specific copy.

Formación

• 3+ years managing social media across multiple platforms
• Direct experience owning social channels in nonprofit or for‑profit space
• Proficiency with video editing software (Adobe Premiere Pro) and captions
• Ability to write platform‑appropriate copy for distinct audiences
• Strong command of social analytics and reporting
• Ability to coach on-camera presence
• Working knowledge of LLM AI tools
• Strong editorial judgement for policy content translation

Responsabilidades

• Launch the new education channel from setup to established presence
• Drive registrations for Cato Courses and attendance for Cato University
• Promote internships and research programs to attract applicants
• Attend events for live posting and real-time engagement
• Develop a voice, tone, and visual look for the channel with stakeholders
• Plan content across five programs with a unified editorial approach
• Report on follower growth, engagement, reach, and conversions

Conocimientos

Social media management

Content strategy

Video editing

Writing for platforms

Analytics & reporting

Public speaking on camera

Herramientas

Buffer

Hootsuite

Sprout Social

Adobe Premiere Pro

Descripción del empleo

The Cato Institute in Washington, DC is seeking a skilled social media manager to launch and own a new flagship education channel. You will define voice, tone, and look for Cato University, Cato Courses, and related programs, working with program owners and the marketing team to reach educators and students.

This hybrid role requires at least 3 years of multi‑platform social media experience, video editing with captions, and the ability to craft platform‑specific copy.