Education Content Strategy & Curriculum Lead

Workman Labs; San Francisco (CA); Hybrid; USD 333,000 - 370,000; Full time

Job summary

Workman Labs in San Francisco seeks a Hands-on Content Lead for OpenAI's Education team. You will write and edit articles, curriculum, and video for students, educators, and institutions, while building production workflows and a freelance bench to ship it.

You will lead long-form editorial projects, manage a content operating system, and collaborate across design, product, and marketing to grow education channels and measure impact.

Qualifications

• Significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production.
• Portfolio showing strong writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content.
• Has built or materially improved content systems, workflows, templates, governance, tooling, automation, or publishing operations
• Has owned digital channels and used audience and performance data to set growth goals, design experiments, and deliver measurable results.

Responsibilities

• Build and improve a content operating system covering intake, prioritization, resourcing, production, review, publishing, versioning, and reuse
• Map dependencies, remove bottlenecks, automate repeatable work, and create modular templates, playbooks, and quality standards
• Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata
• Produce and edit long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels
• Develop curriculum and professional-learning resources: lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content
• Lead video from concept to final cut, including story development, scripting, structural editing, interview prep, and oversight of production and post partners
• Own and grow education-specific social, email, web, and blog channels with audience strategies, editorial plans, and consistent publishing
• Set growth and engagement goals, define content quality and efficacy measures, instrument tracking, analyze performance, and run experiments
• Turn goals and expert input into briefs, plans, timelines, and review paths with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success
• Source, onboard, and manage a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and vendors

Skills

Content production

Editorial leadership

Curriculum development

Instructional design

Video storytelling

Cross-functional collaboration

Audience growth

CMS / DAM

Automation thinking

Sourcing external partners

Tools

CMS

DAM

Analytics

Automation tools

Job description

Workman Labs in San Francisco seeks a Hands-on Content Lead for OpenAI's Education team. You will write and edit articles, curriculum, and video for students, educators, and institutions, while building production workflows and a freelance bench to ship it.

You will lead long-form editorial projects, manage a content operating system, and collaborate across design, product, and marketing to grow education channels and measure impact.