Education Content Marketing Lead

Workman Labs; San Francisco (CA); Hybrid; USD 333,000 - 370,000; Full time

Job summary

Workman Labs in San Francisco seeks a Hands-on Content Lead for OpenAI's Education team. You will write and edit articles, curriculum, and video for students, educators, and institutions, while building production workflows and a freelance bench to ship it.

You will lead long-form editorial projects, manage a content operating system, and collaborate across design, product, and marketing to grow education channels and measure impact.

Qualifications

• Significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production.
• Portfolio showing strong writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content.
• Has built or materially improved content systems, workflows, templates, governance, tooling, automation, or publishing operations
• Has owned digital channels and used audience and performance data to set growth goals, design experiments, and deliver measurable results.

Responsibilities

• Build and improve a content operating system covering intake, prioritization, resourcing, production, review, publishing, versioning, and reuse
• Map dependencies, remove bottlenecks, automate repeatable work, and create modular templates, playbooks, and quality standards
• Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata
• Produce and edit long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels
• Develop curriculum and professional-learning resources: lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content
• Lead video from concept to final cut, including story development, scripting, structural editing, interview prep, and oversight of production and post partners
• Own and grow education-specific social, email, web, and blog channels with audience strategies, editorial plans, and consistent publishing
• Set growth and engagement goals, define content quality and efficacy measures, instrument tracking, analyze performance, and run experiments
• Turn goals and expert input into briefs, plans, timelines, and review paths with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success
• Source, onboard, and manage a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and vendors

Skills

Content production

Editorial leadership

Curriculum development

Instructional design

Video storytelling

Cross-functional collaboration

Audience growth

CMS / DAM

Automation thinking

Sourcing external partners

Tools

CMS

DAM

Analytics

Automation tools

Job description

Hands-on content lead for OpenAI's Education team. Writes and edits articles, curriculum, and video for students, educators, and institutions, runs the team's education channels, and builds the production workflow and freelance bench that ships it.

$333,000 – $370,000 / yr

Location

Hybrid

Seniority

Lead

Compared with 16 other Marketing roles: Common across similar roles Unique to this role

What you'll do

Responsibilities

• Build and improve a content operating system covering intake, prioritization, resourcing, production, review, publishing, versioning, and reuse
• Map dependencies, remove bottlenecks, automate repeatable work, and create modular templates, playbooks, and quality standards Unique
• Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata
• Produce and edit long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels
• Develop curriculum and professional-learning resources: lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content
• Lead video from concept to final cut, including story development, scripting, structural editing, interview prep, and oversight of production and post partners
• Own and grow education-specific social, email, web, and blog channels with audience strategies, editorial plans, and consistent publishing Common
• Set growth and engagement goals, define content quality and efficacy measures, instrument tracking, analyze performance, and run experiments
• Turn goals and expert input into briefs, plans, timelines, and review paths with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success Common
• Source, onboard, and manage a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and vendors

What you'll need

Experience

• Significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production Common
• Portfolio showing strong writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content Common
• Has built or materially improved content systems, workflows, templates, governance, tooling, automation, or publishing operations
• Has owned digital channels and used audience and performance data to set growth goals, design experiments, and deliver measurable results
• Strong video storyteller with experience in scripting, structural editing, interview prep, and working with production and post-production specialists Unique
• Turns ambiguous cross-functional input into clear requirements and polished work while sequencing multiple workstreams
• Experience sourcing and onboarding external partners; fluent with CMS, DAM, project-management, analytics, and automation tools
• Nice to have: experience in education, edtech, AI, or another technical field Unique
• Nice to have: experience creating both curriculum/professional-learning resources and audience-facing marketing content