Education Account Manager

Guitar Center; Marietta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

Guitar Center (Music & Arts division) is seeking an Education Account Manager to partner with schools from K-12. You will serve as the primary liaison, cultivate educator relationships, and drive rental, repair, and product growth while expanding program adoption.

You will build trust-based relationships with educators and district decision-makers, manage a regional territory, and collaborate with local stores to host educator events and promotions.

Qualifications

• Experience in education sales or account management with schools.
• Strong communication and negotiation skills.
• Ability to manage a large, regional territory and travel as needed.

Responsibilities

• Build relationships with educators, administrators, and district decision-makers.
• Expand footprint using school databases and prioritized lists.
• Establish weekly outreach rhythms: calls, emails, visits, virtual meetings.
• Develop strategic territory plans focused on education programs and engagement.
• Achieve weekly educator conversations, meetings, and school visits.
• Respond to inbound leads within 24 hours and maintain timely follow-ups.
• Maintain Salesforce pipeline with next steps, dates, and notes.

Skills

Relationship-building

Territory development

Sales process

CRM/Salesforce

Job description

Music & Arts, (a division of Guitar Center) is the nation’s largest school music dealer in band/orchestra rentals, instrument repairs and private lessons in the USA. We are seeking a Business Development Sales Specialist (we call them Education Account Managers) to work with and build relationships with schools from grade schools to high schools.

Our Education Account Managers are the frontline relationship builders, problem solvers, and community partners who help music programs thrive.

You will serve as the primary conduit between Music & Arts and the schools within your assigned territory. You will cultivate educator relationships, drive rental, repair, and product growth, expand program adoption, and represent Music & Arts as a trusted partner to students, teachers, and the broader school community.

Essential Functions (notall-inclusive):

Relationship Development & Territory Growth

• Build meaningful, trust-based relationships with music educators, administrators, and district decision-makers.
• Expand Music &Arts’footprint usingourdatabase andprioritizedregional school lists.
• Establish weekly outreach rhythms (calls, emails, school visits, virtualmeetings).
• Develop strategic territory plans focused on new school programs, educator support, and local engagement.

Sales Activity & Pipeline Discipline

• Achieve weekly expectations for educator conversations, meetings, and school visits.
• Respond to all inbound leads within 24 hours.
• Maintain complete,accuratepipeline documentation in Salesforce, including next steps, dates, meeting notes, and opportunity stages.
• Drive net-new program creation, renewals, and expansions across rentals, repairs, and product categories.
• Partner with Regional Logistics Coordinators (RLCs) to stay focused on client-facingactivity.

Community Engagement & Store Activation

• Work closely with local Music & Arts and Guitar Center stores to host educator nights, community events, and back-to-schoolevents.
• Promote in-store resources, coupons, and promotional programs for educators and parents.
• Support store-based music education initiatives and recruitment events that attract families and build long‑term loyalty.
• Drive school traffic to nearby stores to increase brand visibility and educator engagement.